So, you're looking at how much is P&G stock and wondering if it’s a steal or just a steady place to park your cash. As of the market close on Friday, January 16, 2026, Procter & Gamble (PG) is sitting at $144.53 per share.
It’s been a bit of a rollercoaster lately. To be honest, seeing the 52-week high up at $179.99 makes the current price look like a massive discount, doesn't it? But you've gotta look at the numbers under the hood. The stock dipped slightly—about 0.07%—in the last session, and it’s currently hovering closer to its 52-week low of $137.62 than its peak.
Understanding the Real Value of P&G Stock Right Now
If you just check the ticker and move on, you’re missing the point of owning a company like this. P&G isn't some high-flying AI startup; it's the giant that sells you Tide, Gillette, and Pampers. People buy toothpaste even when the economy feels like a dumpster fire. That "defensive" nature is why the market cap is still a whopping $337.7 billion.
One thing that really stands out is the valuation. Right now, P&G is trading at a price-to-earnings (P/E) ratio of roughly 21.1. For context, that’s actually lower than its 10-year average of around 22.8x. Basically, the market is pricing it a bit more conservatively than usual.
- Current Price: $144.53
- Dividend Yield: 2.93%
- Annual Dividend: $4.23 per share
- Next Earnings Date: January 22, 2026
Wait, did you catch that? The next earnings report is just days away. Wall Street is expecting an earnings per share (EPS) of about $1.94 for the quarter. If they beat that, the price could jump. If they miss, well, you might see that $137 support level tested again.
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The Dividend King Factor
You can't talk about P&G without talking about the "Dividend King" status. They’ve raised their dividend for 70 consecutive years. That is wild. Most companies can't survive 70 years, let alone increase payouts every single one of them.
The company is on track to pay out about $10 billion in dividends in fiscal 2026. If you buy in now, you’re locking in a yield of nearly 3%. Plus, they’re planning to buy back $5 billion of their own stock this year. Total shareholder return? A cool $15 billion.
Honestly, that’s why many investors don’t sweat the day-to-day price swings. They’re just collecting the checks.
Is P&G Stock a Buy at $144?
Analysts are mostly leaning toward "Yes." The consensus price target is around $171 to $172.
UBS recently set a target of $161, while some ultra-bulls like DA Davidson have previously aimed as high as $209. On the flip side, TD Cowen is a bit more cautious with a $150 target. Even the "cautious" target is higher than where we are today.
But there are risks. Costs are up. Tariffs have been a massive headache, with P&G flagging nearly $1 billion in potential cost increases due to trade policies earlier in the year. They’re also cutting about 7,000 non-manufacturing jobs to stay lean.
What You Should Do Next
If you're thinking about jumping in, don't just dump all your money in at once. Here is a smarter way to play it:
- Watch the January 22 Earnings: See if management maintains their 4% organic sales growth guidance. If they sound worried about North American consumption, wait for a better entry point.
- Check the Ex-Dividend Date: The next one is January 23, 2026. If you own the stock before then, you’re eligible for the $1.0568 quarterly payment coming in February.
- Think Long Term: If you need the money in six months, this stock might bore you to tears. If you're building a retirement nest egg, this is the kind of "boring" that builds wealth.
The "how much is P&G stock" question is simple, but the "is it worth it" question depends on whether you value steady dividends over flashy growth. Right now, it’s a high-quality "compounder" trading at a bit of a discount compared to its historical norms.
Keep an eye on the volume. If it starts trading significantly higher than its average 9.8 million shares a day following the earnings call, that'll tell you exactly where the big institutional money is heading.