You've probably seen the episode. Two lifelong friends, a radio DJ with a voice for the airwaves and a tech executive, walking into the Tank with a canned wine meant specifically for pizza. It sounds like a joke, right? But Kevin Klein and Joshua Green weren't kidding. They called it Pie Wine. They wanted to turn the "OG pizza wine"—basically a chilled, bubbly Lambrusco style—into a global brand.
People always want to know the number. What is the Pie Wine net worth in 2026? If you’re looking for a Forbes-style billionaire entry, you won’t find it. But the story of their valuation is a wild ride of "Shark Tank" drama, crowdfunding gambles, and the brutal reality of the beverage industry.
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The Shark Tank Valuation vs. Reality
When the duo pitched on Season 15, they asked for $200,000 for a 7.5% stake. If you do the math, that’s a **$2.67 million valuation**. Bold? Maybe. Insane? The Sharks certainly thought so.
Kevin O'Leary, the resident wine snob, wasn't feeling it. Mark Cuban? He already had BeatBox Beverages, so he was out for conflict-of-interest reasons. They left with zero dollars from the Sharks. Usually, that’s a death sentence, but for Pie Wine, it was just a marketing launchpad.
Honestly, the "No Deal" might have been the best thing for them. It kept their equity intact while giving them a massive platform. By the time the episode aired in late 2023, they were already pivoting.
Breaking Down the Numbers: Where the Money Is
Estimating a private company's net worth is kinda like guessing the calories in a deep-dish pizza—you know it's high, but the exact figure is messy. As of 2026, analysts and industry trackers place the Pie Wine net worth at approximately $3.5 million to $5 million.
Here is how that breaks down:
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- Crowdfunding Success: In 2024, they hit StartEngine with a $10 million valuation. While they didn't raise millions instantly, they secured enough capital to keep the lights on and the cans filling.
- Inventory & Distribution: At the time of their pitch, they had $300,000 of their own money in the game. Joshua Green even sold his house. That’s "all-in" energy.
- Wholesale Growth: They moved from being "sold out" pre-orders to having distribution in over eight states.
Their revenue model is basically selling 4-packs for $20 and 12-packs for $60. With a production cost of about $1.25 to $1.50 per can and a wholesale price to distributors around $3.25, the margins are actually decent for the "canned booze" world.
Why the "Pizza Wine" Niche is Tough
The beverage world is a graveyard of "good ideas." You've got White Claw dominating seltzers and High Noon owning the vodka-soda space. Pie Wine is trying to carve out a specific moment: the Saturday night pizza party.
The founders, Josh and Kevin, have been friends since they were 8. That chemistry shows, but the business side is steep. Kevin Klein is a morning host on KROQ in LA, so he knows how to market. But marketing doesn't pay the slotting fees at big-box retailers like Costco or Total Wine.
The Financial Struggle
Let’s be real—the filings from their 2024 crowdfunding round showed they were still in the red. In 2023, they reported a net loss of over $302,000. That’s normal for a startup, but it shows the "net worth" is largely based on brand potential and intellectual property, not a mountain of cash in a vault.
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Misconceptions About Their Wealth
There's a rumor that because Kevin Klein is a "celebrity DJ," the company is swimming in cash. Not true. Klein famously cashed out his 401(k) to fund this. Joshua Green was the CFO of a VR company, so he knows how to manage a balance sheet, but "net worth" on paper doesn't mean liquidity.
People also confuse them with "Your Pie" (the pizza franchise) or other "Pie" brands. Pie Wine is a standalone beverage company based in Beverly Hills, and they’ve stayed lean, reportedly operating with only about four full-time employees.
What's Next for the Brand?
The goal for Pie Wine isn't just to stay a niche web-store brand. They are pushing hard into the "Pizza Expo" circuits and trying to get onto the menu at major chains. If they can land a deal to be the "house wine" for a national pizza franchise, that $5 million valuation could triple overnight.
They’ve expanded the line to include:
- The Red: Sweet, savory, and bold (for meat lovers).
- The White: Dry and robust (for veggie or white pies).
- The Rosé: Crisp and fruity.
Actionable Insights for Investors and Fans
If you're watching the Pie Wine journey, keep an eye on their distribution map. A startup's value in the alcohol space is entirely dependent on territory.
- Watch the Crowdfunding: If they open another round on StartEngine or Republic, look at their "Cost of Goods Sold" (COGS). If they get that under $1.10 per can, the company becomes a much more attractive acquisition target for a giant like Gallo or Constellation Brands.
- Check Local Availability: The jump from "online only" to "on the shelf" at Kroger or BevMo is the ultimate indicator of health.
- Founder Stability: As long as the Klein/Green duo stays together, the brand has a "face." In the age of TikTok and viral marketing, that personality is worth more than the liquid in the can.
The Pie Wine story is a classic case of "Shark Tank" rejection turned into a slow-burn success. They aren't tech unicorns, but they've managed to turn a quirky idea into a multi-million dollar brand that actually exists on shelves in 2026.