You’ve seen the thumbnails. A guy in a messy warehouse, maybe some vintage toys in the background, talking about "the grind." That's basically the vibe of Prime Time Treasure Hunter, a brand built by Lee Moore that has become a bit of a staple in the massive, often chaotic world of online reselling. If you've ever spent three hours at a Goodwill hoping to find a first-edition book or a rare Nintendo cartridge, you probably already know who Lee is. If not, you’re missing out on a very specific, very grounded masterclass in how to actually make money on eBay without losing your mind.
It’s not just about the "flip."
👉 See also: Global Renewable Energy Investment Trends 2025: What Most People Get Wrong
Most people get into reselling because they want fast cash. They watch a video, see someone buy a mug for fifty cents and sell it for a hundred bucks, and they think it's easy. It’s not. Lee Moore has been doing this for a long time, and his approach with Prime Time Treasure Hunter is less about the "get rich quick" nonsense and more about the boring stuff that actually works—like taxes, shipping logistics, and knowing exactly why a certain 1980s board game is worth $200 while another is literal trash.
What Prime Time Treasure Hunter Actually Teaches You
Honestly, the core of the brand is transparency. There’s a lot of "fake it 'til you make it" in the reselling community. People post their gross sales—$10,000 a month!—but they don't tell you they spent $8,000 on inventory and $1,500 on shipping. Lee doesn't really do that. He focuses on the "Bolos" (Be On the Look Out), but he contextualizes them.
Take vintage electronics, for example. Everyone wants to find a high-end Sony Walkman. But Lee will explain the risk of the rubber belts melting over time. That’s the difference between a "YouTube influencer" and a seasoned seller. One wants the click; the other wants you to avoid a return request and a negative feedback rating on eBay.
The Community Element
He runs a massive Facebook group. It’s called the Prime Time Treasure Hunters. It’s a weirdly wholesome corner of the internet where people post photos of old spoons or obscure industrial equipment asking, "Is this worth anything?"
Usually, someone knows. That collective intelligence is the real "treasure." You’re not just looking for gold; you’re looking for knowledge about things other people find boring. That’s where the profit is. If it’s cool, everyone wants it. If it’s a specific part for a 1970s sewing machine, only one person wants it—but they’ll pay a premium for it.
🔗 Read more: BET CEO Debra Lee: What Really Happened Behind the Scenes
The Strategy Behind the Finds
One thing Moore emphasizes is the diversity of sourcing. You can't just hit one thrift store and call it a day. He talks about estate sales, auctions, and even "private picks."
A private pick is the holy grail.
Imagine getting invited into a basement that hasn't been touched since 1974. That’s where the real money is made, but you don't get those invites unless you have a reputation. You have to be "the guy" people call when they need to clear out a house. Prime Time Treasure Hunter basically maps out how to become that person. It’s about networking as much as it is about knowing your brands.
Why eBay Still Rules
Despite the rise of Whatnot, Poshmark, and Depop, Moore is a massive proponent of eBay. It’s the old guard. It has the most eyes. He often discusses the "Algorithm," which is this nebulous thing every seller tries to appease.
- List every day.
- Use all 24 photos.
- Free shipping? Maybe.
- Promoted listings at 2%.
These aren't just tips; they are the mechanics of a business. If you treat it like a hobby, it pays like a hobby. If you treat it like a business, it pays like a business. Lee is very firm on that distinction. He’s a professional who happens to sell things he finds in dusty corners of the world.
The Reality of the Resale Hustle
Let’s be real for a second. Reselling is exhausting.
You spend all day driving. Your car smells like old paper and mothballs. Your living room is constantly full of cardboard boxes. Lee Moore doesn't hide this. He talks about the "death piles"—the stacks of inventory you bought but haven't listed yet. Everyone has them. A death pile is just uncashed checks sitting in your garage.
The Prime Time Treasure Hunter philosophy is about chipping away at that pile. It’s about the "Power Hour." One hour of focused listing every single day. That's how you scale. You don't scale by finding one $500 item; you scale by finding fifty $20 items that you can list and ship efficiently.
Dealing with "The Suck"
What happens when a buyer claims an item is broken? Or when the post office loses a package? These are the moments that make people quit. Moore’s content often dives into the customer service side of things. It’s boring. It’s frustrating. But it’s the "Prime Time" way of doing things—handling it with professionalism so you don't get banned.
The "Treasure" isn't always a physical object. Sometimes the treasure is just a piece of information that saves you from a $200 mistake. Like knowing that shipping a heavy cast-iron skillet via USPS is a financial suicide mission unless you use a Flat Rate box.
The Evolution of Sourcing in 2026
The game has changed. Ten years ago, you could walk into a Goodwill and find a stack of vintage concert tees for $2 each. Now? Goodwill has its own auction site. They know what things are worth.
This means the modern Prime Time Treasure Hunter has to be smarter. You have to look for the things the "experts" at the thrift store miss. They might know that a Harley Davidson shirt is valuable, but do they know that a specific type of vintage calculator is worth $300? Probably not.
Lee often points out that "knowledge is the only unfair advantage." You can't outwork a billion-dollar corporation like Goodwill, but you can out-think the person pricing the items in the back room.
The Psychology of the Hunt
There’s a dopamine hit involved here. Let's not kid ourselves. Finding a rare toy in a bin of junk feels like winning the lottery. But Lee warns against becoming a "hoarder with an eBay account."
If it doesn't sell, it's not a treasure. It's just trash you paid for.
He encourages a high "sell-through rate." If an item sits for six months, you messed up. Lower the price. Get your money back. Buy something else. Movement is life in the resale business.
Actionable Steps for Aspiring Treasure Hunters
If you're looking to actually apply what Prime Time Treasure Hunter preaches, you need a plan that isn't just "drive around and look for stuff."
First, pick a niche. Don't try to know everything. Start with what you already love. If you like sneakers, start there. If you like old kitchenware, start there. Your existing knowledge is your initial capital.
Second, get your shipping station ready before you list your first item. There is nothing worse than selling an item and then realizing you don't have a box big enough to hold it. You end up spending your entire profit on a box at the UPS store.
📖 Related: Why the National Industrial Recovery Act of 1933 Still Matters Today
Third, join a community. Whether it's the Prime Time group or another one, you need people to bounce ideas off of. When you're standing in the middle of a garage sale at 7:00 AM holding a weird-looking vase, you need a place to post a photo and get an answer in three minutes.
Fourth, track everything. Use a spreadsheet. Every penny matters. If you spend $3 on gas to go to a sale where you bought nothing, that's a loss. You need to know your numbers. Lee Moore is big on the business side because, at the end of the day, this is about freedom. Freedom from a 9-to-5, freedom to be your own boss. But that freedom is only possible if the math adds up.
Stop looking for the "big score" and start looking for the "consistent score." That's the real secret. It’s not about finding a diamond in the rough once a year; it’s about finding the silver in the scrap every single day. That is the essence of being a true treasure hunter in the modern age. Keep your overhead low, your listing frequency high, and your eyes wide open for the things everyone else is stepping over.