When you hear the name Rory McPhee, you probably picture a guy holding a pair of professional shears or standing next to a very famous Spice Girl on a red carpet. It makes sense. He’s been "the hairdresser to the stars" for a minute now, but ever since he and Melanie Brown (aka Scary Spice) made things official with that stunning wedding at St. Paul’s Cathedral in July 2025, the internet has been obsessed with one thing.
Rory McPhee net worth.
People want to know if he’s just a successful stylist or if there’s a massive business empire hiding behind those salon doors in Leeds. Honestly, the answer is a mix of both, but it’s a lot more grounded than the multimillion-dollar rumors you might see on some of those sketchy "celebrity wealth" tracker sites.
Who is the man behind the brand?
Rory isn't some overnight sensation who lucked into a famous relationship. He’s 37, which makes him about 13 years younger than Mel B, and he’s been grinding in the beauty industry for over a decade. He’s a Leeds boy through and through.
Most of his wealth comes from a very specific, hands-on career path. We aren’t talking about a Silicon Valley tech bro here. We’re talking about a guy who built a reputation as one of the best "blow-dry" experts in the UK. Mel B even famously called him her "favourite blower" (pun intended, surely) on social media.
Breaking down the business: Where the money actually comes from
If you look at the public records for companies associated with him, you get a clearer picture of his financial standing. Rory isn't just an employee; he's a director. He has been involved with several ventures over the years:
- Lab Hair Salon Ltd: This is one of his primary active businesses based in Chapel Allerton, Leeds.
- Rory James Beauty Ltd: Another active company that handles his personal branding and likely his session styling fees.
- Rory McPhee Hair Ltd: A more recent incorporation (around 2023) that seems to handle management consultancy and high-level styling contracts.
Running a successful salon in a major city like Leeds isn't a small feat. You’ve got overhead, staff, and product lines to manage. But when you add "session stylist for global icons" to the resume, the day rate triples.
Kinda makes you realize why his estimated net worth usually sits around the £1.5 million to £2 million ($1.9M - $2.5M) mark. It’s solid. It’s "drive a nice car and live in a beautiful house" money, not "buy a private island" money.
The Mel B connection and financial independence
There’s a misconception that Rory is just "along for the ride" with Mel B’s Spice Girls fortune. That’s actually pretty far from the truth.
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Remember, Mel B went through a notoriously difficult and public divorce from Stephen Belafonte that left her financially drained for a while. She’s been very open about having to move back in with her mum in Leeds and rebuild her life from scratch. Rory was a part of that rebuilding process.
He didn't marry into a pile of gold; he married a woman who was reclaiming her power. In fact, he reportedly spent over £100,000 ($125,000) on her engagement ring—a pear-shaped, champagne-colored diamond on a rose gold band. That’s not "I’m broke" money. That’s "I’ve been saving my salon profits" money.
Why his net worth is growing in 2026
Since their wedding, Rory’s profile has skyrocketed. He’s no longer just a local Leeds stylist. He’s a brand. Here is why his value is trending upward:
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- Product Endorsements: He’s been linked to high-end hair care brands. When a guy who styles a Spice Girl says a specific serum works, people buy it.
- TV Appearances: Being a regular on Ferne McCann: My Family and Me (back when he was first hitting the scene) and appearing alongside Mel on Celebrity Gogglebox has made him a recognizable face.
- Exclusive Clients: He still travels globally for Mel’s appearances on America's Got Talent or The Masked Singer, pulling in premium fees as a personal stylist.
Common myths about his wealth
You'll see some sites claiming Rory is worth $20 million. Let's be real—unless he’s secretly the heir to a steel fortune we don't know about, that's just clickbait.
His wealth is tied to his time and his talent. He doesn't have a massive property portfolio like a developer, and he hasn't launched a global fragrance line yet. He’s a high-earning professional with successful small businesses.
Real-world lifestyle
Rory lives a comfortable life. He’s often seen at high-end events, like Victoria Beckham's 50th birthday party or the British Fashion Awards. But when the cameras are off, he’s back in Yorkshire. He’s known for being incredibly private, rarely posting about his personal wealth or luxury purchases on Instagram. He mostly just posts photos of hair.
That "hustle in silence" mentality is probably why the other Spice Girls actually like him. Mel B mentioned that her bandmates—who are notoriously protective—approved of Rory immediately. They saw he wasn't a "clout chaser" looking for a payday.
What we can learn from Rory’s financial path
Rory McPhee is a prime example of how niche expertise—in this case, hair styling—can be leveraged into a seven-figure net worth if you’re good at networking and business management.
If you're looking to track his financial moves in the coming year, keep an eye on his company filings at Companies House. Any new "Ltd" companies appearing under his name usually signal a new brand deal or a salon expansion. For now, his wealth is a testament to being the best at what you do and staying loyal to the people who were there before the fame hit.
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Actionable Insight: If you're building a personal brand like Rory, focus on becoming the "go-to" expert in a specific region or niche first. The celebrity clients and the associated net worth jump usually follow the reputation, not the other way around. Keep your business filings transparent and separate your personal brand (Rory James Beauty) from your physical locations (Lab Hair) to protect your assets as you grow.