If you’ve ever driven through Williams, Arizona, you know the vibe. It’s neon. It’s loud. It’s very, very Route 66. Most tourists gravitate toward the big, flashy spots with the vintage cars parked out front, but if you’re looking for where the locals actually hang out, you end up at Rulu's 66 Bar and Grill. Honestly, it's one of those places that looks like a standard roadside diner from the outside, but the food tells a completely different story once you’re through the door.
People usually assume every spot on the Mother Road is just a "burger and fries" joint. While Rulu's does a killer burger, it’s the menu depth that catches people off guard. We’re talking about a place that serves up shrimp fettuccine and homemade coleslaw alongside a ribeye that some regulars swear is the best in town.
The Reality of Dining at Rulu's 66 Bar and Grill
Located at 514 E Route 66, this spot doesn't rely on gimmicks. It’s a low-key atmosphere. You walk in, and you’ll likely see a game on the big-screen TVs and a mix of road-weary travelers and locals grabbing a beer. It’s comfortable.
One thing that really sets this place apart is the patio. It’s huge. It's pet-friendly. If you’re traveling with a dog, you know how stressful it can be to find a spot where your pup isn't just "tolerated" but actually welcomed. At Rulu's, the staff is known for bringing out water bowls before you even have to ask. That kind of service is rare these days, especially in high-traffic tourist towns.
What to Actually Order
Don't just stick to the basics. Seriously.
If you're there for breakfast—which they serve all day—the biscuits and gravy are the heavy hitters. The portions are massive. Like, "I might need a nap before I drive to the Grand Canyon" massive. For lunch or dinner, the Club Sandwich and the Ribeye are the standout performers.
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- The Ribeye: Seasoned well, usually cooked exactly how you asked, which is a surprisingly high bar to clear in some of these tourist-heavy towns.
- Shrimp Chipotle Pasta: This is where the kitchen shows off a bit. It’s got that kick you want without being overwhelming.
- Homemade Sides: The coleslaw isn't that watery stuff from a bucket. It’s actually made in-house.
The Service Quirk
Here is the thing about Rulu's: it’s a small operation. Sometimes there are only two or three people running the whole show—hosting, serving, and bartending. If you’re in a massive rush to catch a train, you might feel the weight of that. But if you're there to decompress, the friendly energy more than makes up for a five-minute wait. Our server, Rolando, is a name that pops up constantly in local circles for being top-notch.
Why Williams Matters for the Route 66 Experience
Williams is basically the gateway to the Grand Canyon. It’s the last town on Route 66 that was bypassed by I-40, and the locals here take that history seriously. Rulu's 66 Bar and Grill fits into that narrative by being a place that isn't trying too hard to be "vintage." It just is what it is.
The music volume is usually just right—loud enough to hear the classics, but low enough that you don't have to shout across the table. It’s a balance.
Addressing the "Underwhelming" Reviews
You’ll see some reviews online mentioning the ribs can be a hit or miss. It’s true. If you’re a die-hard BBQ snob from Texas, the ribs here might not be your "soulmate" meal. But that’s the nuance of a local grill; they have their superstars and their supporting cast. Stick to the pasta, the burgers, or the steaks, and you’re golden.
Getting the Most Out of Your Visit
- Check the Hours: Things in Williams can shift seasonally. Generally, they’re open all day, but it’s always smart to call (928-635-2727) if you're arriving late.
- Bring the Dog: Seriously, the patio is one of the best in northern Arizona. Shaded umbrellas make a huge difference in the summer heat.
- Save Room for Drinks: Their cocktail game is surprisingly sophisticated for a bar and grill.
Rulu's isn't trying to be a five-star Michelin restaurant. It’s a bar and grill on the most famous road in America. It's about the cold beer, the heavy plates, and the fact that the person serving you actually cares if you're having a good time.
Next time you're heading toward the Canyon, skip the crowded chains near the highway. Head into the heart of Williams. Look for the sign at 514 E Route 66. Order the potato skins or the club sandwich, grab a seat on the patio, and just breathe. You’ve found the real Route 66.