Let’s be real for a second. The idea of selling used knickers sounds like a fast track to easy cash, a sort of "get rich quick" scheme for the digital age. You’ve probably seen the TikToks or the sensationalized news stories about students paying off their entire tuition just by mailing off a few pairs of unwashed lace. It sounds simple. It sounds lucrative. But honestly? It’s a lot more work than most people admit. If you're looking for where to sell used knickers, you're entering a professional marketplace that requires branding, boundaries, and a thick skin.
It isn't just about throwing clothes in a bag.
Success in this niche—and yes, it is a massive, multi-million dollar niche—comes down to understanding that you aren't just selling fabric. You're selling an experience, a scent, and a persona. Whether you're doing this for extra grocery money or trying to build a full-time side hustle, the platform you choose is the difference between making a sale and getting ghosted by a "time-waster."
The Reality of the Market Today
The landscape has changed. A few years ago, eBay was the wild west for this stuff, but they’ve cracked down hard on "adult" items. Now, specialized platforms have taken over. These sites offer built-in escrow services so you actually get paid, but they also take a cut of your earnings. You have to decide if that fee is worth the security. Most veterans in the industry would tell you that it absolutely is.
Why? Because the "buyer" pool is full of people who just want free chats. Without a platform that forces a deposit or a payment upfront, you'll spend eight hours a day talking to people who have no intention of spending a dime.
PantyDeal: The Old Guard
PantyDeal is basically the Craigslist of the used underwear world. It's been around forever. It’s one of the first places people think of when wondering where to sell used knickers because of its massive user base. The interface looks like it hasn't been updated since 2008, which is kind of annoying, but the traffic is undeniable.
The big draw here is that they don't take a commission on your sales. Instead, you pay for a monthly or yearly subscription to sell. If you’re high-volume, this is a dream. If you’re only selling one pair a month, you might actually lose money. It’s a bit of a gamble for beginners.
All Things Worn (ATW)
If PantyDeal is the old guard, All Things Worn is the polished, modern successor. It feels more like a social network. You can post "stories," engage with followers, and build a brand. The community there is huge. They have a very strict verification process which honestly keeps the scammers at bay. You have to hold up a piece of paper with your username and the date to prove you’re a real person.
The transparency here is great. You can see reviews of buyers just like they see reviews of you. This "dual-review" system is a lifesaver. If a buyer has a reputation for being a "fakester" (someone who pretends they’re going to buy just to get free photos), you’ll know before you even reply to their message.
How the Money Actually Happens
Pricing is where most people mess up. They think, "Well, I bought these for five dollars, so maybe I'll sell them for twenty?" No. You’re undercutting yourself.
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A standard pair of "worn" knickers usually starts around $25 to $35. But that’s just the base. The real money is in the "add-ons." You’ll get requests for specific wear times—24 hours, 48 hours, or even a week. Each day adds to the price. Then there are "extras" like gym wear, specific scents, or even vacuum-sealing the package to "preserve" the aroma.
It sounds clinical when you put it that way, doesn't it? But it's a business transaction.
Snifffr and the Social Element
Snifffr (yes, three 'f's) is another big player. It’s very community-focused. The vibe there is a bit more personal, and it’s a great place to sell if you enjoy the "GFE" or Girlfriend Experience style of selling. This means more chatting, more "how was your day" messages, and more long-term "regulars."
Regulars are the holy grail. A regular buyer is someone who trusts you, pays on time, and doesn't ask for weird, dangerous stuff. Finding five regulars is better than finding fifty one-time buyers.
Safety and Anonymity: The Non-Negotiables
This is the part where I get serious. Safety isn't an afterthought; it’s the foundation. If you leak your real name or address, you can’t take it back.
- Use a PO Box. Never, under any circumstances, put your home address as the return address on a package. Most sellers just put a fake name or leave the return address blank, but some post offices don't like that. A PO Box is the only way to be 100% sure.
- Digital Footprint. Use a dedicated email address that isn't linked to your Facebook, LinkedIn, or Instagram. Use a VPN if you're paranoid.
- Photo Metadata. Did you know your phone saves the GPS coordinates of where you took a photo? Before you upload pictures of your items to these sites, run them through an "EXIF remover" or just take a screenshot of the photo and use the screenshot instead. Screenshots usually strip that location data.
- Payment Methods. Avoid PayPal. Seriously. They hate this industry. They will freeze your funds and ban your account if they suspect you're selling "adult" services or items. Use the platform’s internal payment system or crypto if you’re tech-savvy. Some people use Wishtender or similar services designed for creators, as they offer better protection.
Writing Your Listing
Your listing needs to be descriptive but not "trashy." There's a fine line. You're describing the item—the material, the fit, the "level" of wear. Use sensory words. Instead of saying "I wore these for two days," try "Soft cotton briefs worn during a high-intensity leg day at the gym." It paints a picture.
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And photos? They don't have to be professional, but they shouldn't be blurry or taken in a messy room. Clean background. Good lighting. You don't even have to show your face—in fact, most successful sellers don't. Anonymity adds a layer of mystery that actually sells better.
What About Reddit?
Reddit used to be the go-to. Subreddits like r/usedpanties were massive. But Reddit’s internal policies on NSFW content and transactions are constantly shifting. It’s "free" to sell there, sure, but the amount of "time-wasters" is astronomical. You might spend ten hours talking to guys who just want to sext for free for every one actual sale you make.
If you value your time, stick to the dedicated platforms like ATW or Snifffr.
The Logistics of Shipping
Shipping is where the "real" work kicks in. You need discreet packaging. No one wants a package that says "PANTYDEAL" on the front. Plain bubble mailers are your best friend.
Most sellers use Ziploc bags to seal the item. It keeps the "scent" in (which is what the buyer is paying for) and protects the item from getting ruined if the mail carrier drops it in a puddle. Some people get fancy with "thank you" notes or little gifts, but honestly, most buyers just want the item they paid for.
Don't forget to factor shipping costs into your price! A $30 sale isn't $30 if you spend $10 on a tracked mailer and shipping labels.
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Legalities and Taxes
Yes, the taxman wants his cut. In the US, if you make over a certain amount on these platforms, you’ll get a 1099-K form. It’s classed as "hobby income" or "self-employment income." Keep track of your expenses—those new packs of knickers you bought to sell? Those are business expenses. The Ziploc bags? Business expense. The PO Box? Business expense.
Legally, you aren't doing anything wrong in most jurisdictions, provided you are an adult and the buyer is an adult. However, always check your local laws regarding the sale of "bodily fluids" or similar biological materials. Most "worn" clothing falls into a legal gray area, but it’s better to be informed.
Why Do People Buy This?
It’s a valid question. For many, it’s a sensory fetish. For others, it’s a power dynamic or a way to feel a connection to someone. It’s rarely about the garment itself and almost always about the person who wore it. This is why "branding" matters. If you’re the "sporty girl," your buyers will want gym shorts and cotton thongs. If you’re the "office professional," they’ll want stockings and lace.
Pick a vibe and stick to it. Consistency builds a loyal customer base.
Common Pitfalls to Avoid
- Doing Customs Too Early. "Customs" are videos or photos made to order. They pay well, but they can be exhausting. Don't feel pressured to do them until you're comfortable.
- Giving Out Personal Info. If a buyer asks for your Snapchat or WhatsApp, be careful. Usually, they want to move off-platform to avoid fees or to try and scam you.
- Underpricing. If you sell too cheap, you attract low-quality buyers who will complain about everything. High prices act as a filter.
- Neglecting the "Hook." Your profile bio is your sales pitch. Make it interesting.
Your Practical Action Plan
If you're ready to start, don't just jump in headfirst. Follow these steps to keep your sanity.
- Audit your privacy. Create a new email. Get a Google Voice number if you plan on doing any texting.
- Pick one platform. Don't try to manage five at once. Start with All Things Worn or PantyDeal. Spend a week just looking at other successful profiles to see what they’re doing right.
- Buy a "starter kit." Get a pack of plain cotton knickers, some Ziploc bags, and a box of discreet mailers.
- Take "aesthetic" photos. You don't need a DSLR. Your phone is fine. Focus on texture and lighting.
- Set your boundaries. Decide now what you will and won't do. Will you sell "wet" items? Will you do video calls? Write these rules down so you don't get swayed by a big paycheck later.
- Price for profit. Calculate your time, the cost of the garment, shipping, and the platform’s fee. If you aren't clearing at least $15-20 profit per pair, it's barely worth the effort of going to the post office.
This isn't a "get rich overnight" path. It's a "build a brand and manage a customer base" path. Treat it like a business, and it will pay like one. Treat it like a joke, and you’ll just end up with a lot of weird messages and no money in the bank.
The market for where to sell used knickers is bigger than ever, and there’s plenty of room for new sellers who actually know what they’re doing. Just keep your head on straight and your return address private.