Honestly, if you’ve spent any time driving through Broomfield or the northern Denver suburbs, you've probably seen the massive signs for Sill-TerHar. It’s hard to miss. But most folks just see a sea of shiny Ford F-150s and assume it’s just another corporate car giant.
They couldn't be more wrong.
Sill-TerHar Motors Ford isn't some faceless conglomerate owned by a hedge fund in another state. It’s basically a local landmark. Founded in 1960 by Hugo Sill and Jack TerHar Sr., this place started when Highway 287 was literally a two-lane dirt road. Think about that for a second. While the rest of the world was worrying about the Cold War, these guys were out in the Colorado dust trying to figure out how to get people into reliable trucks.
The Family Secret to Not Hating Car Buying
Most people dread the dealership. It’s the fluorescent lights, the "let me talk to my manager" dance, and the lukewarm coffee.
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At Sill-TerHar, the vibe is... different.
Jack TerHar, who took the reins in the 70s, has this philosophy that treats customers more like neighbors than walking commission checks. You’ve probably heard "family-owned and operated" so many times it’s lost all meaning, but here, it’s the literal truth. The staff tends to stick around for decades. It’s weirdly common to walk into the service bay and see the same faces you saw ten years ago.
That matters. It matters because when you're dropping $60,000 on a 2026 Ford Expedition, you don't want to be "Customer #4092."
Why the Service Bay is More Important Than the Showroom
Let’s be real: anyone can sell you a car. But keeping that car running without losing your mind? That’s the hard part.
Sill-TerHar has won the Ford President’s Award twelve times. That isn't a participation trophy. It’s a metric-heavy award that Ford hands out based on actual customer feedback and service performance. In fact, they have won it more than almost any other dealer in the country.
They have this "Pre-Owned Confidence Program" that's actually pretty gutsy. They offer a 5-day exchange privilege. If you buy a Bronco and realize three days later that the "Velocity Blue" is a bit too loud for your driveway, or it's just a tight fit in the garage, you just bring it back. No "gotcha" clauses. Just a "let’s find the right one" attitude.
What You'll Find on the Lot Right Now
If you're looking for the 2026 lineup, the inventory is surprisingly deep. Here is a quick look at what’s currently hitting the pavement:
- The 2026 Ford F-150: The Lariat and XLT trims are the bread and butter here, often featuring the 3.5L V6 EcoBoost.
- The Raptor: For the folks who want to pretend they’re in the Baja 1000 on their way to Whole Foods. They usually have a few of these dealer-ordered units, often pushing that $90,000 mark.
- Electric Options: The F-150 Lightning and Mustang Mach-E have a dedicated section, though custom ordering is still the best way to get specific tech packages.
The "Dirt Road" History
Back in 1960, 120th Avenue was the main way to get to Denver. It wasn't the suburban sprawl we see today.
Hugo Sill and Jack TerHar Sr. built the foundation on the idea that if you treat people fairly when the town is small, they’ll stay with you when the town gets big. They were right. By 2001, the footprint started exploding. They added a massive Ford service center, then the showroom, and eventually branched into luxury brands like Aston Martin and Jaguar.
But even with the fancy British cars next door, the Ford side remains the soul of the operation. It’s where the Broomfield Chamber of Commerce members hang out. It’s where the local contractors get their fleets.
Dealing with the Modern "Market Adjustments"
We have all seen it. You find a car online, go to the lot, and suddenly there’s a $5,000 "market adjustment" fee tacked on.
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Sill-TerHar is generally known for being transparent about pricing. Are they the cheapest in the galaxy? Probably not always. But they tend to avoid the "hidden fee" games that make people want to scream. They offer specific discounts for Farm Bureau members, first responders, and military personnel—usually around $500 to $1,000 off.
Also, they’ve become a hub for custom ordering. Instead of settling for whatever color is on the lot, you can sit down and spec out a 2026 Maverick or Ranger exactly how you want it. It takes longer, obviously, but you aren't paying for features you don't need.
What People Get Wrong About Dealer Service
A lot of people think taking a Ford to a dealer for an oil change is a rip-off.
At the Sill-TerHar Quick Lane, they actually price-match tires. I’ve seen reviews from people who called around for Michelin sets and were shocked when the dealer matched the big-box store price and got them in the same day.
Is it perfect? No. No business is.
If you look at recent reviews from late 2025 and early 2026, you'll see some growing pains. Some folks have complained about wait times at the body shop or communication lags when parts are on backorder. It’s the reality of the post-pandemic supply chain that still haunts the auto industry. But the management, including folks like Steve Eiter in the body shop, generally tries to meet those problems head-on.
Actionable Steps for Your Next Visit
If you’re planning on heading down to Alter Street, don't just wing it.
First, check their online "Window Stickers." Sill-TerHar is great about posting the actual MSRP stickers for their 2025 and 2026 inventory. This lets you see exactly what factory options are installed before you even leave your couch.
Second, if you’re looking for a used vehicle, ask about the "Blue Advantage" certification. This isn't just a car wash and a vacuum; it involves a 139-point or 172-point inspection depending on the level.
Finally, leverage the custom order tool if you aren't in a rush. Ford has shifted its business model toward "Your Ford, Your Way," and Sill-TerHar has one of the most streamlined processes in Colorado for tracking your build from the factory floor to the Broomfield lot.
Stop by on a weekday morning if you want to talk to the senior techs—it’s usually quieter then, and you’ll get more than just a 30-second update on your vehicle.