If you spent any time on TikTok in 2023, you couldn’t escape it. The slicked-back bun. The linen vests. The South of France backdrop. Sofia Richie and Elliot Grainge basically invented a new genre of fame the weekend they got married, and honestly, the celebrity world hasn't been the same since.
It wasn't just a wedding; it was a total rebrand. Before Elliot, Sofia was mostly known as the girl who dated Scott Disick. Now? She’s the blueprint for "Quiet Luxury." But who is the man behind the transition, and how did they go from childhood family friends to the internet's favorite power couple?
The "Invisible" Mogul: Who is Elliot Grainge?
Elliot Grainge isn't your typical celebrity husband. He doesn't post "Get Ready With Me" videos or thirst traps. In fact, he’s barely on social media at all.
Born in the UK and raised in a world of high-stakes music deals, Elliot is the son of Sir Lucian Grainge, the Chairman and CEO of Universal Music Group. We’re talking about the most powerful man in music. But Elliot didn't just sit back and ride his dad's coattails. He started 10K Projects, an independent record label that signed massive names like Trippie Redd and Ice Spice.
As of early 2026, he’s taken on an even bigger role as the CEO of Atlantic Music Group. He's a workhorse. While Sofia is the face of the brand, Elliot is the engine. People often wonder about his net worth—estimates put him around $20 million personally, but the real value is in the music empire he’s building.
From Family Friends to "The One"
The wildest part about Sofia Richie and Elliot Grainge is that they didn’t meet at some Hollywood party. They grew up together. Lionel Richie and Sir Lucian Grainge were close for decades.
"He’s the man of my dreams," Sofia told Vogue. "I've known him since I was a kid."
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They didn't start dating until early 2021. After the whirlwind and often chaotic media attention surrounding her previous relationship with Scott Disick, the shift to Elliot felt... mature. It was calm.
They did the "Instagram Official" thing in March 2021 with a simple mirror selfie. No drama. No messy captions. Just two people who clearly felt safe with each other. By April 2022, Elliot was proposing in Hawaii surrounded by flowers and candles. Lionel Richie later joked that Elliot was a "nervous wreck" asking for his permission. It’s kinda sweet to think of a high-powered music exec shaking in his boots over his future father-in-law.
The Wedding That Broke Google
We have to talk about Antibes. On April 22, 2023, the couple tied the knot at Hotel du Cap-Eden-Roc.
This wasn't just a wedding; it was a cultural shift. Sofia wore three custom Chanel gowns. She launched a TikTok account specifically to document the weekend, and it skyrocketed her from "model" to "global tastemaker" in about 48 hours. The "Sofia Richie Aesthetic" became a search term that dominated Google for months.
Why the wedding mattered:
- The Vibe: It killed the "Baddie" aesthetic and ushered in "Old Money" style.
- The Guest List: Paris Hilton, Cameron Diaz, and Nicole Richie were all there, but it felt like an intimate family dinner rather than a corporate event.
- The Music: Stephen Sanchez sang "Until I Found You" as she walked down the aisle. It was cinematic.
Welcoming Eloise and Growing the Family
Life moves fast when you’re a Grainge. In early 2024, the couple announced they were expecting. On May 20, 2024, their daughter Eloise Samantha Grainge was born.
The name Samantha is actually a heartbreakingly beautiful tribute to Elliot’s late mother, Samantha Berg, who tragically passed away in 2007.
And for those keeping up with the latest updates in 2026, the family is expanding again. Sofia and Elliot are currently expecting their second child. Sofia has been very open about how motherhood changed her perspective on everything, even her career. She recently launched a kidswear line with Amazon Essentials because, as she put it, she wanted "chic but affordable" stuff for her daughter.
The Business of Being the Grainges
Sofia isn't just "Lionel Richie’s daughter" or "Elliot’s wife" anymore. She’s a business. Since the marriage, she’s pivoted into high-end collaborations with Tommy Hilfiger and David Yurman.
She’s basically the queen of the "Face of" model. Brands want her because she represents a certain level of stability and class. She’s not out at the clubs; she’s at home in her Brentwood mansion or working on her next design capsule.
Elliot, meanwhile, continues to dominate the charts. Under his leadership, Atlantic has seen a massive resurgence. They’ve managed to bridge the gap between "TikTok viral" and "legacy artist" better than almost any other label.
Real Insights for the Modern Fan
If you're looking to emulate the "Richie-Grainge" vibe, it's not actually about the price tag (though the Chanel helps). It’s about the shift in energy.
- Prioritize Privacy: Notice how they don't share everything. They post the highlights, but the day-to-day is private. That’s where the real luxury is.
- Long-term Branding: Sofia stopped chasing trends and started wearing things she’ll still like in ten years.
- Support Your Partner: Elliot stays out of her light, and she celebrates his business wins. It’s a balanced dynamic that most celebrity couples miss.
The biggest takeaway from the story of Sofia Richie and Elliot Grainge is that you can reinvent yourself. You aren't stuck in your past relationships or the "public image" people have of you.
Keep an eye on Sofia's social media for the upcoming nursery reveal—her interior design taste is just as influential as her wardrobe. If you're following her maternity style, look for oversized blazers and monochromatic sets, which she’s been favoring this season.