Honestly, the moment Taylor Swift dropped the evermore album cover, half the internet stopped listening to the music and started hunting for that coat. It was December 2020. We were all stuck inside, wearing the same three pairs of sweatpants, and suddenly here is Taylor standing in a forest with this perfectly messy braid and a coat that looked like it smelled like woodsmoke and expensive secrets.
But here's the thing: most people think it was just a random find from a vintage shop or a quick "woodsy" pick-up from a high-street brand. It wasn't. That taylor swift evermore coat is actually a piece of high-fashion history that almost didn't happen.
The Stella McCartney Connection
The coat is the Victoria Check Coat from Stella McCartney’s Autumn/Winter 2020 collection. If you’re looking for the price tag, sit down first. It originally retailed for about $2,095.
Taylor and Stella are actually legit friends. They don’t just "work together"—they go for walks in London and grab cocktails. In fact, Taylor even name-dropped her in the song "London Boy" with the line, "Like a Tennessee Stella McCartney." When Taylor was secretly working on evermore, she called Stella and basically said, "I have a secret project, and I need the clothes to feel... earthy."
Stella didn't just pull something off a rack. She designed several one-off sustainable pieces specifically for the folklore and evermore era. The coat on the cover is made of sustainable wool, which fits that whole "back to nature" vibe Taylor was manifesting while we were all sourdough-breading our way through quarantine.
Why This Coat specifically?
It’s not just a plaid jacket. It’s a double-breasted, oversized masterpiece in shades of burnt orange and chocolate brown. The pattern is technically a "checked" or "windowpane" plaid, but it feels more organic than a standard flannel.
- The Material: Heavyweight sustainable wool.
- The Vibe: High-fashion meets "I just spent three hours writing poetry by a creek."
- The Sustainability: Stella McCartney is famous for being cruelty-free. No leather, no feathers, and in this case, a focus on "circularity" (using repurposed fabrics).
Some fans spent hours analyzing the orange and brown colors, claiming they represented the "transition from fall to winter" or the "dying embers of a fire." Taylor usually likes an Easter egg, but sometimes a coat is just a really, really good coat.
Can You Actually Buy It?
Short answer: No. Not the original one, anyway.
The taylor swift evermore coat sold out almost the second the album was announced. Even if you have two grand burning a hole in your pocket, finding an authentic Stella McCartney Victoria coat on the resale market is like trying to find a ticket to the Eras Tour for under fifty bucks. It’s just not happening.
However, the "Taylor Swift Effect" is a very real economic force. Because she wore this, the entire "cottagecore" aesthetic exploded. Suddenly, brands like Old Navy, Madewell, and even Ralph Lauren were churning out "evermore-coded" coats.
If you're hunting for a replica today, you've basically got three tiers:
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- The "Official" Merch: Taylor’s team eventually released a "Willow" Sherpa jacket and a "Cowboy Like Me" work jacket. They aren't the cover coat, but they have the same DNA.
- The High-End Dupes: Brands like AllSaints or Abercrombie & Fitch frequently release wool-blend checked coats that mimic the oversized silhouette.
- The Etsy Route: There are tons of creators making "inspired" versions. Some are actually decent quality wool, while others are basically thin flannel shirts disguised as coats. Buyer beware.
The "Method Acting" Controversy
There’s a subset of the fandom (and the critics) who think the coat was part of a "costume." They argue that the whole "folklore/evermore" era was just Taylor playing a character—the "Narrator Taylor" who lives in a cabin.
Some people on Reddit even call it "method acting." They pointed out that while she was wearing these "humble" wool coats, she was actually living in her multi-million dollar Tribeca loft or her London estate.
Does that make the coat a lie? Probably not. Fashion is storytelling. For Reputation, she wore snakes and dark sequins. For Lover, it was pastels and glitter. The taylor swift evermore coat was the visual shorthand for the stories she was telling in the music. It wasn't about her being a pioneer woman; it was about the mood of the songs.
How to Style an Evermore-Style Coat
If you managed to snag a dupe or a vintage plaid coat, don't overthink it. The whole point of the look is that it’s supposed to look "un-done."
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- The Braid is Mandatory: You can't wear the coat without the low, slightly messy French braid. It’s the law.
- Neutral Layers: Stick to creams, blacks, and browns.
- Oversized is Better: If the coat fits you perfectly at the shoulders, it’s too small. It needs to look like you borrowed it from a very stylish lumberjack.
The legacy of the evermore coat isn't just about a piece of clothing. It marks the moment Taylor Swift moved away from "Spectacle Pop" and proved she could sell an entire era just by standing in the woods with her back to the camera. It’s a piece of sustainable fashion that became a cultural icon.
If you're looking to capture this vibe for yourself, skip the fast-fashion knockoffs. Your best bet is to hit up a local vintage shop and look for heavy, 100% wool coats from the 70s or 80s. You’ll get the weight and the warmth of the original Stella McCartney piece without having to pay $2,000 for the label. Look for "windowpane" or "buffalo check" patterns in earthy tones.