You’re scrolling through TikTok or Reels, and suddenly, you see him. The San Francisco 49ers’ star quarterback. Except, he’s holding a tennis racket. And he’s a teenage girl.
It’s one of those weird internet moments that shouldn't make sense, yet here we are. This isn't just another random "I look like a celebrity" filter trend. The brock purdy look alike phenomenon became a legitimate cultural event that bridge the gap between NFL Sunday and high school sports.
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Honestly, the resemblance is uncanny. It’s in the eyes and that specific "aw-shucks" grin that Purdy has perfected.
Who is the Viral Brock Purdy Look Alike?
Her name is Anna Frey. She’s not just a random kid with a smartphone; she’s actually a powerhouse athlete in her own right. As of 2026, Frey is a freshman standout for the University of North Carolina women's tennis team. Before she was a Tar Heel, she was a blue-chip recruit from Utah who basically broke the sports corner of the internet.
It all started with a simple video from her high school days at Farmington High. A commenter pointed out that she looked like the "Mr. Irrelevant" turned Super Bowl quarterback.
Then things got weird.
The internet did what it does best: it obsessed. Side-by-side photos started circulating. People weren't just saying they looked similar; they were convinced they were long-lost siblings.
Even Brock’s own brother, Chubba Purdy, leaned into the joke. After the 49ers clinched their spot in Super Bowl LVIII, a video went viral of Chubba shouting, "Anna Frey is going to the Super Bowl!"
And she actually went.
The $680,000 Face
Looking like a famous quarterback is fun at parties, but for Anna Frey, it turned into a massive business empire. Most people don't realize how much money is actually on the table for a viral doppelgänger.
By the time she stepped onto campus at UNC, her NIL (Name, Image, and Likeness) valuation had skyrocketed to over $680,000. That’s not a typo. She is currently ranked among the top ten highest-earning female college athletes in the country.
She’s signed deals with:
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- American Eagle
- Six Star Pro Nutrition
- Fila
- Head USA
- Nerds Candy
Most college freshmen are worried about finding their way to the dining hall. Frey is managing a portfolio that rivals some professional athletes. It’s a wild example of how the 2020s creator economy works. You get the attention because you look like someone else, but you keep it because you’re actually a top-tier tennis player with a personality.
Wait, is she actually related to Brock?
Nope. Not even a little bit.
Brock Purdy was born in Arizona. Anna Frey is from Utah. There’s no secret family reunion happening behind the scenes. But that hasn't stopped the "siblings" narrative from sticking.
At Super Bowl Media Day in 2024, reporters actually asked Purdy about her. He laughed it off, admitting his teammates had been roasting him with her videos. He even conceded that if she turns her head a certain way, he totally sees it.
The darker, weirder "Look Alike" comparison
While the Anna Frey connection is wholesome and lucrative, the internet also found a much stranger brock purdy look alike.
During the 49ers' 2024 playoff run, a side-by-side comparison of Brock Purdy and Lee Harvey Oswald started trending on X (formerly Twitter). Yeah. The guy who shot JFK.
It was one of those "once you see it, you can't unsee it" situations. During a press conference, a reporter actually had the guts to ask Brock if he’d seen the Oswald comparison.
Purdy’s reaction? Pure confusion. He just kind of stammered, "Uh, yeah, I don't know." It was probably the most awkward moment of his career to date. Luckily, the internet's short attention span mostly shifted back to the much more pleasant Anna Frey comparison shortly after.
Why this matters for the 49ers brand
You’d think a professional NFL team would want to distance themselves from TikTok memes. Instead, the 49ers and their partners leaned in.
John Deere even featured Anna Frey in a commercial alongside Brock Purdy. It was a brilliant marketing move. It acknowledged the fan "lore" without being too corporate.
The "Purdy Look Alike" saga proved that Brock isn't just a quarterback; he’s a character in a larger internet narrative. It humanizes him. For a guy who was the very last pick in the draft, having a viral "little sister" who is a tennis star only adds to the "Average Joe" charm that fans love.
What to watch for next
If you want to follow the saga, keep an eye on the UNC Women’s Tennis schedule. Every time Frey plays, the comment sections are flooded with 49ers fans.
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- Watch her matches: She’s a legitimate contender for NCAA titles, not just a meme.
- Check the NIL rankings: Frey is currently chasing the top spots held by stars like Juju Watkins and Flau'jae Johnson.
- Ignore the Oswald stuff: Seriously, let that one die. It's too weird.
The reality is that Anna Frey has successfully used a genetic coincidence to build a career that most athletes would kill for. She didn't ask to look like a quarterback, but she was smart enough to cash the checks when the world noticed.
If you're looking for the next chapter, watch for a potential "face-to-face" meeting during the 2026 NFL off-season. Rumor has it a major sports apparel brand is trying to get them on a court together for a charity match. That would officially break the internet for good.