So, you're scouring the internet trying to figure out if that massive 256-page hardcover Taylor Swift | The Eras Tour Book is actually going to be sitting in a digital cart for you this Cyber Monday. It’s a valid question. Honestly, after the chaos of the initial release where fans were lining up at 6 a.m. outside Target stores like it was 2005, the anxiety is real.
Here is the thing: the book was originally a Target exclusive in the U.S. and a self-published project under Taylor Swift Publications. Because it isn't coming through a traditional big-name publisher like Penguin Random House, the rules of "standard" book availability don't always apply.
Will the Taylor Swift Book be Available on Cyber Monday?
The short answer is yes, but there's a catch regarding where you buy it and how much you'll pay. If you are looking for the official retail price of $39.99, Target is your primary home.
During the initial launch, the book hit physical shelves on Black Friday and moved to the Target app and website the very next day. By the time Cyber Monday rolls around, the strategy usually shifts from "in-store scavenger hunt" to "online restock." In previous years, Target has used Cyber Week to replenish high-demand items that sold out during the Black Friday rush.
If you see it listed as "out of stock" on Sunday night, don't throw your phone across the room just yet. Target frequently "drops" inventory in waves. Refreshing the page early on Cyber Monday morning—think 3 a.m. EST—is usually the best bet for snagging one before the secondary market scalpers get their hands on the daily allotment.
Why the Price Might Look Weird
One thing that trips people up is the pricing. Since this is a self-published, exclusive item, you aren't going to find it on Amazon with a 40% off "Cyber Monday Deal" badge. If you do see it on Amazon or eBay, it’s almost certainly a reseller.
- Retail Price: $39.99 (Target Exclusive)
- Resale Price: Often jumps to $60–$100 on Cyber Monday due to perceived scarcity.
- International Fans: For those outside the U.S., the book became available via Taylor's official webstore later in the season.
Basically, don't pay $90 for a book that Target still has in a warehouse somewhere. Check the official Target listing first. If it's sold out there, check the official Taylor Swift Store. They often run "Cyber Monday Collections" where they drop remaining tour stock or commemorative items.
Is it a "Limited Edition" or Permanent Stock?
There has been a ton of back-and-forth on Reddit and TikTok about whether this book is a "one and done" print run. Target employees have given conflicting reports. Some say they aren't getting any more shipments; others say the backrooms are overflowing with them.
The reality? It's a "limited-run" item in the sense that it is a tour souvenir. It isn't like The Great Gatsby where it will be in print for the next fifty years. However, Taylor Swift is a business mogul. Selling nearly a million copies in the first week alone proves the demand is massive. They aren't going to leave money on the table. If they can print more to meet Cyber Monday demand, they will.
What to look for on Cyber Monday:
- Target Circle Deals: Sometimes you can’t get a discount on the book itself, but you can get "Target Circle" rewards or "Spend $100, Get $20" type coupons that effectively lower the price.
- Bundles: Keep an eye out for bundles involving The Tortured Poets Department: The Anthology vinyl or CDs.
- Shipping Minimums: Cyber Monday often includes free shipping thresholds that make buying the book online much more palatable than driving to three different stores.
The Resale Trap
You've probably seen those "Confirmed Order" listings on eBay for double the price. Don't fall for it. Even if Target runs out on Cyber Monday, there is almost always a restock before the December holiday shipping cutoff.
The book contains over 500 images, including rehearsal shots and personal reflections from Taylor. It’s heavy. It’s high-quality. But it isn't worth $150. If you can't find it on Cyber Monday, wait a week. The hype usually dips slightly in mid-December, making it easier to grab at the standard retail price.
If you’re determined to get it this Monday, keep the Target app open and make sure your payment info is already saved. Speed is everything when 500,000 other people are trying to do the exact same thing.
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To ensure you get the best price, set a "Back in Stock" alert on the Target app specifically for the Official Taylor Swift | The Eras Tour Book and check the "Cyber Monday Collection" on the official Taylor Swift webstore at midnight.