It is basically impossible to talk about the history of the internet without talking about what Trisha Paytas was wearing while making it. Most creators have a "brand" or a specific aesthetic. Trisha has a closet that looks like a Spirit Halloween exploded into a Swarovski factory.
Honestly, the iconic Trisha Paytas outfits we see today aren't just clothes. They’re timestamps for mental breakdowns, podcast eras, and some of the most bafflingly successful career pivots in Hollywood history. If you've been on TikTok at all in the last few years, you've seen the gold helmet. You've seen the pink "Sadboy" flannels.
But where did it all actually start?
The King Tut Era and the $39 Spirit Halloween Legend
Let’s start with the one that literally will not die. Every August 27th, the internet collectively pauses for "King Tut Day."
In 2020, during the height of the pandemic when we were all a little "delulu," Trisha posted a video dancing to Steve Martin’s 1978 novelty song "King Tut." She was wearing a cheap, metallic gold Egyptian costume. The caption was legendary: "#euphoric Prob offensive. prob delete later."
She didn't delete it.
Instead, it became a yearly ritual. By 2025, the tradition had evolved into a full-blown family affair. Trisha, now a mother of three, posted her annual King Tut dance featuring her husband Moses Hacmon and their kids—Malibu Barbie, Elvis, and the newborn Aquaman. Seeing a tiny infant in a pharaoh headpiece while Trisha does the exact same "mediocre" (her words!) choreography from five years ago is peak internet surrealism.
What makes this outfit so iconic isn't the quality. It’s the persistence. It’s the fact that she turned a $39 polyester costume into a legitimate holiday for her millions of followers.
Why the Beetlejuice Look Changed Everything
Most people thought Trisha’s "cosplay" phase was just for clicks. Then 2025 happened.
Trisha has always loved Beetlejuice. She’s dressed as the character for years—usually in that classic black-and-white striped suit with the chaotic green wig. But she took the "manifestation" thing to a level no one expected. In November 2025, she actually joined the cast of Beetlejuice: The Musical on Broadway for a limited run as Maxine Dean.
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The outfit she wore for her Broadway debut—and later on Watch What Happens Live with Andy Cohen—was a high-fashion, bedazzled take on the ghost-with-the-most aesthetic. We’re talking a structured black-and-white gown with a massive, lime-green bow on the back.
It was a total "I made it" moment. She went from filming mukbangs in her kitchen to standing on the Palace Theatre stage.
The Sadboy2005 Aesthetic: Pink, Plaid, and Pain
If you were around for the Frenemies era, you remember the "Sadboy2005" phase. This wasn't just a costume; it was a whole brand identity centered around early 2000s emo culture.
The Trisha Paytas outfits from this period were very specific:
- Over-the-top pink and black flannels.
- Heavy eyeliner that looked like it hadn't been washed off since a My Chemical Romance concert in 2006.
- The iconic "Sadboy" logo beanies.
It was her way of reclaiming the "emo girl" aesthetic she loved as a teenager, but with a massive budget. Even now, you can find those original Sadboy2005 flannels reselling for $100+ on sites like Poshmark and Grailed. People actually want the "Sadboy" look because it represents a very specific, chaotic time in YouTube history when Trisha and Ethan Klein were the most powerful duo on the platform.
From Jessica Simpson to "The Incredibles"
Trisha’s fashion isn’t just about the outfits she buys; it’s about the people she becomes.
Early on, she was the "Jessica Simpson" lookalike. In 2009, she appeared in Eminem’s "We Made You" music video wearing denim cut-offs and a red midriff top. It’s a look that went viral all over again in 2024 because Gen Z discovered it on X (formerly Twitter).
Fast forward to Halloween 2025, and she’s doing five different high-budget looks in a single week. We saw:
- The Saja Boys: A K-Pop demon hunter group costume.
- The Righteous Gemstones: Her and Moses as Uncle Baby Billy and Aimee-Leigh.
- A Minecraft Movie: Trisha in faux facial hair as Jason Momoa’s character, Garrett Garrison.
- The Incredibles: A full family suit-up as Elastigirl and Mr. Incredible.
She told Vulture that the secret to a good costume is the hair. "Hair is the biggest giveaway," she said. And honestly? She’s right. Whether it's the 18th-century Bridgerton wigs or the Minecraft beard, she commits to the bit.
The Cultural Impact (and the Mess)
We have to be real: not all of Trisha’s fashion choices have been "iconic" for the right reasons.
She has a long history of "cosplaying" as different ethnicities and religions, which has sparked massive backlash over the years. From the "Trishii" Japanese pop star character in 2011 to her controversial takes on religious garments, Trisha has often walked a very thin line between "dress-up" and "cultural appropriation."
Even the King Tut costume itself carries that "Prob offensive" disclaimer.
But that’s the complexity of Trisha Paytas. Her fashion is a reflection of her career: it’s loud, it’s often confusing, it’s occasionally problematic, but it’s never boring. You can't look away.
How to Channel the "Trish" Energy
If you’re trying to understand the appeal of these looks, you have to look at the "Just Trish" era. Since 2023, her podcast has become the hub for her style evolution. She’s moved away from just wearing costumes to wearing "sets."
You'll see her in matching Fashion Nova lounge sets, vintage-inspired "Old Hollywood" gowns with giant bows, and what she calls "Girl Boss" office wear.
What you can learn from Trisha’s style:
- Commitment is everything. If you’re going to wear a $39 Spirit Halloween costume, act like it’s Dior.
- The power of the pivot. You can change your entire aesthetic every six months and people will just call it a "new era."
- Accessories matter. The "bling brush" and the "euphoric filter" (which she now recreates with makeup since the filter was deleted) are what turn an outfit into a meme.
Trisha Paytas has proven that in the digital age, being "well-dressed" is secondary to being "unforgettable." Whether she's in a pink flannel or a Broadway costume, she knows exactly how to make the internet stop scrolling.
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If you're looking to track down some of these pieces, your best bet is hitting the secondary market or keeping an eye on her Fashion Nova hauls. She frequently clears out her closet, and given how much she owns, there's always a piece of "Trish-tory" floating around for sale. Just make sure you’re ready for the glitter. It never actually comes off.
Next Steps for Your Own "Trish" Style:
Check out the latest Just Trish podcast episodes to see her current rotation of "set" dressing, or browse through the Fashion Nova collaborations she’s highlighted in her 2024 and 2025 holiday hauls for accessible versions of her "Girl Boss" glam.