You're standing in the beverage aisle. It's late November. The "holiday cheer" is usually just a wall of heavy stouts and sugary eggnogs that make you want to nap by 7 PM. Then you see it—the bright, festive box. Honestly, the truly holiday pack 2024 is kind of a survival kit for anyone who wants to celebrate without feeling like they swallowed a brick.
But here is the thing. Most people just grab the pack and think they're getting the same old flavors with a fancy bow on top. They're wrong. This year's lineup isn't just a rehash of the summer berry mix. It's a weird, experimental, and surprisingly sophisticated take on what a "holiday drink" actually tastes like when you remove the syrup.
The Flavors You’ll Actually Find Inside
Let’s talk about what is actually in the box. You aren't getting Lime or Black Cherry here. Truly went all-in on "cocktail-inspired" profiles for this specific release.
Cran Orange Sparkler is the workhorse of the pack. It's exactly what you expect, but in a good way. It tastes like that fancy spritzer your aunt makes, but without the three cups of added sugar.
Then there is Holiday Sangria Style. This one is controversial. Some people think it’s too bold, but if you’re into that deep, dark fruit vibe, it hits the spot. It manages to mimic a red wine punch without the purple teeth.
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The Weird Ones (And Why They Work)
- Pomegranate Ginger Fizz: This is the sleeper hit. The ginger isn't overwhelming, but it gives a tiny bit of heat at the back of the throat. It feels adult. It feels like something you'd pay $14 for at a rooftop bar.
- Spiked Apple Spice: Okay, honestly? This one is polarizing. It’s got that cinnamon-clove thing going on. It’s basically a cold, bubbly version of hot cider. Some folks love the nostalgia; others find it a bit too "candle-scented." You've gotta try it to know which camp you’re in.
Truly Holiday Pack 2024 vs. The Competition
White Claw and High Noon usually play it safe. They stick to the basics. Truly, for better or worse, likes to get a little "mad scientist" with their seasonal drops. While other brands might just give you a "Cranberry" flavor, Truly tries to build a whole flavor story.
The stats haven't changed much, which is a relief. You're still looking at 100 calories per can. It's still 5% ABV. It’s still 1g of sugar.
The real value of the truly holiday pack 2024 is the social aspect. It’s a conversation starter. When you bring a 12-pack of these to a White Elephant party, people actually talk about the flavors. "Have you tried the Apple Spice yet?" is a much better icebreaker than "Is there any more ice?"
Where to Actually Find It
Supply chain stuff is still a bit of a mess in 2026, but the holiday drops usually hit shelves around November 1st. You'll see them at the big guys—Target, Walmart, Total Wine.
Pro tip: don't wait until December 23rd. These are limited releases for a reason. Once the "Getaway Pack" or whatever spring mix they've planned starts rolling out in January, these holiday cans vanish.
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Why It Matters for Your Party
If you're hosting, these are basically a cheat code. You don't have to mix drinks. You don't have to buy six different types of bitters and three kinds of fruit. You just dump the pack into a galvanized bucket with some ice and call it a day. It looks festive because of the packaging, and it caters to the gluten-free crowd without you having to make a special trip.
The Verdict on the 2024 Lineup
Is it perfect? No. The Apple Spice will probably be the last flavor left in the bottom of the cooler. But the Pomegranate Ginger and the Cran Orange are genuinely top-tier seltzers.
Compared to previous years, the 2024 version feels a bit more refined. They’ve dialed back the artificial "candy" notes and leaned into more botanical, tart profiles. It’s a smart move. As people get more burned out on overly sweet drinks, these tart, crisp options feel much more refreshing during a season of heavy eating.
Actionable Next Steps:
- Check your local inventory early: Use a delivery app like Drizly or Instacart in early November just to see who has the pack in stock nearby.
- Pairing is key: Surprisingly, the Holiday Sangria flavor goes incredibly well with a sharp cheddar or salty charcuterie. Don't just drink it on its own.
- The "Last Man Standing" Rule: If you’re left with the flavors you don't like, use them as mixers. The Spiked Apple Spice actually makes a decent base for a bourbon-based punch if you want to kick the ABV up a notch.