If you’ve been watching the tickers lately, you know the vibe around Trump Media & Technology Group (DJT) is... well, it’s a lot. People love to talk about it, but honestly, most of the noise is just that—noise.
Today is Saturday, January 17, 2026. The markets are closed for the weekend, but the dust is still settling from Friday’s closing bell. We saw trump media stock today (or technically, at the end of the week) close at $13.90. That’s a modest bump of about 1.78% from the previous close.
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But if you’re only looking at that one number, you’re missing the forest for the trees. This stock doesn't trade on spreadsheets or P/E ratios like a boring utility company. It trades on headlines, sentiment, and frankly, some pretty wild pivot moves the company has made over the last few months.
Why the TAE Technologies Merger Changed Everything
For a long time, the bear case against DJT was simple: Truth Social just wasn't growing fast enough. The user numbers were niche. Revenue was, let's say, "modest."
Then came December 18, 2025.
Everything flipped when the company announced an all-stock merger with TAE Technologies, a nuclear fusion startup. We're talking about a deal valued at over $6 billion. Suddenly, a social media company was a "clean energy" company.
Investors went nuts. The stock surged over 40% on that news alone.
It’s a pivot that honestly feels like something out of a tech thriller. TAE Technologies is trying to build one of the world's first commercial fusion power plants. They’re aiming to start production on their first reactor this year.
Is it risky? Absolutely. Fusion is the "holy grail" of energy, but it's also notoriously hard to scale. But for the DJT bulls, this wasn't about the difficulty—it was about the vision. It gave the stock a story that went beyond political posts and follower counts.
The Crypto.com Partnership and Token Drops
If nuclear fusion wasn't enough to keep the chart moving, the company decided to dive headfirst into the blockchain.
On New Year's Eve, Trump Media announced a partnership with Crypto.com. The plan? Distributing cryptocurrency tokens to shareholders—one token for every share held.
This move helped the share price climb about 5% since the start of 2026. It’s a classic "shareholder loyalty" play, and it has definitely kept the retail crowd engaged. When you own DJT, you aren't just buying a slice of a company; you're buying into an ecosystem.
The Reality of Truth Social in 2026
We have to talk about the platform itself. Truth Social is still the heart of the operation, even with the new energy and crypto diversions.
The numbers are... interesting.
- Over 2 million active users.
- Around 17.67 million monthly visits.
- Market cap sitting around $3.8 billion.
Compare that to the giants. X (formerly Twitter) is still pulling hundreds of millions of daily actives. Facebook is in the billions. Truth Social is a niche player, and it’s a very specific niche.
About 84% of its users are in the United States. If you’re a Republican male aged 18 to 34, you’re the platform’s "golden child." But outside of that demographic? It’s a tougher sell.
The growth has been volatile. We saw a peak of nearly 14 million users last March, only to see it dip significantly a few months later. That kind of "boom and bust" cycle makes institutional investors nervous, which is why DJT remains a favorite for retail traders who don't mind the rollercoaster.
Analyzing the Numbers (The Part Most People Skip)
Look, being "unprofitable" isn't a death sentence in the tech world. Amazon was unprofitable for years.
But the gap here is wide.
Trump Media’s earnings have been declining at an average annual rate of about 40.8%. Meanwhile, the rest of the interactive media industry is growing at 17.5%.
The company reported a net loss of roughly $144 million recently. Most of that comes from heavy general and administrative expenses—think legal fees, staffing, and the massive overhead of trying to scale multiple business lines at once.
Here is the raw breakdown of where the stock stands right now:
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- 52-Week High: $43.45
- 52-Week Low: $10.18
- Current Price: $13.90
- Market Cap: $3.83 Billion
You’ve got a stock that is down roughly 60% over the last year but is up about 5% since the start of 2026. It’s a tug-of-war between the "old" social media valuation and the "new" fusion/crypto valuation.
The Sentiment Factor: Is DJT a "Meme Stock"?
Some people get offended by the term "meme stock," but let's be real—DJT shares a lot of DNA with GameStop or AMC. It moves on social media momentum.
When President Trump posts, the stock moves. When a new partnership is teased, the stock moves. It’s highly sensitive to political news. If you’re trading this, you have to be glued to the news cycle.
But there is a difference now.
By acquiring TAE Technologies, the company is attempting to build "hard" assets. A fusion plant is a tangible thing. A crypto partnership is a functional utility. These aren't just hashtags; they are attempts to build a diversified conglomerate.
Whether they can pull it off is the multi-billion dollar question.
What Experts Are Saying
Most Wall Street analysts stay far away from DJT. It’s too unpredictable for their models.
However, some boutique research firms see a path forward. The logic is that energy demand for Artificial Intelligence (AI) is going to skyrocket over the next decade. If Trump Media can actually deliver on the TAE fusion promise, they’ll be sitting on a goldmine of clean energy to power data centers.
It’s a long-shot bet. A massive one. But in a market that rewards "disruptors," it’s a bet that some people are willing to take.
How to Handle Trump Media Stock Today
If you’re looking at your portfolio and wondering what to do with DJT, you need to be honest about your risk tolerance.
This is not a "set it and forget it" index fund. It is a high-volatility asset.
If you believe in the diversification into nuclear energy and crypto, the current price under $15 might look like a discount compared to the $40+ highs we saw last year.
On the other hand, if you’re looking for steady earnings and dividends, you’re in the wrong place. The company is still burning cash to fund its growth pivots.
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Your Next Steps:
- Watch the Merger Closing: The TAE Technologies deal is projected to close near the middle of this year. Any delays there will likely hit the stock price hard.
- Monitor the Token Distribution: Keep an eye on the details of the Crypto.com partnership. The actual "utility" of these tokens will determine if the rally has legs.
- Check the 10-Q: When the next quarterly report drops, look at the "Cash and Cash Equivalents" line. You want to see how much runway they have before they need to raise more capital (which usually means diluting current shareholders).
- Set Stop-Losses: Given the volatility, having an exit strategy is non-negotiable. Don't let a "sentiment trade" turn into a "forever bag" unless you're prepared for the swings.
The story of DJT in 2026 is no longer just about a social media app. It’s about a company trying to reinvent itself as a futuristic energy and finance hub. It's bold, it's weird, and it's definitely not boring.