Mike Tyson is a lot of things. A heavyweight legend. A guy who once owned tigers. A podcast host. But these days, if you walk into a dispensary from Los Angeles to Amsterdam, he’s basically the face of the "modern" cannabis movement. His company, Tyson 2.0, isn't just another celebrity vanity project. It’s a massive business empire that has, quite frankly, survived a lot of the chaos that usually sinks celebrity brands.
Honestly, it wasn't always a sure bet.
Remember Tyson Ranch? That was the original dream back in 2017—a 400-acre "cannabis resort" in the California desert. It sounded like a stoner's version of Disney World. But by 2021, that specific dream had mostly fizzled out due to management issues and the sheer difficulty of running a massive physical resort in a highly regulated industry. Instead of quitting, Mike pivoted. He launched Tyson 2.0 in 2021 with a much smarter model: focus on the product, the branding, and the licensing rather than trying to build a city in the sand.
The Ear Gummy Heard 'Round the World
If you’ve heard of Mike Tyson's weed company, you probably know about the ears.
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The "Mike Bites" gummies are arguably the most genius bit of marketing in the history of the industry. They are ear-shaped edibles with a literal chunk missing from the top. It’s a direct, hilarious, and slightly dark nod to the 1997 "Bite Fight" where Tyson took a piece out of Evander Holyfield’s ear.
Initially, the gummies were banned in some states like Colorado because of laws preventing "human-shaped" edibles (which regulators thought might appeal to kids). But the company just pivoted, selling "The Toad" and other shapes in those markets. The demand didn't slow down. By late 2025, Mike Bites were being manufactured in places as far-flung as Alaska and Thailand.
People buy them for the gimmick, sure. But they stay for the quality. The company often uses solventless rosin—basically a cleaner, high-end way to extract the "good stuff" from the plant—to make sure the high isn't just a novelty.
Growing the Empire in 2026
Business-wise, the landscape for Tyson 2.0 is currently a mix of massive growth and some serious legal drama. In April 2025, Mike took a more hands-on role, stepping in as CEO of Tyson 2.0 and its parent company, Carma HoldCo. This wasn't just a title change for a press release; it was a shift toward Mike actually steering the ship.
But being at the top isn't all chill vibes.
Just this month—January 2026—Tyson and fellow legend Ric Flair (who is also under the Carma umbrella) filed a $50 million lawsuit against former executives of the company. The allegations are wild: fraud, "unauthorized side deals," and using the company as a "personal piggy bank." It’s a reminder that even when a brand is selling millions of dollars in flower and vapes, the corporate backroom can be a real-life fight.
Where You Can Find the Goods
Tyson 2.0 doesn't just grow weed in one spot. They use a licensing model, partnering with established giants like TerrAscend and Planet 13. This allows them to "teleport" the brand into new states overnight.
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- Maryland and Pennsylvania: A massive new deal with TerrAscend recently brought Tyson flower and vapes to the Apothecarium dispensaries in these states.
- International: They’ve already set up shop in Germany and the UK through a partnership with PHCANN International, targeting the rapidly growing European medical market.
- Walmart? Sorta: You can't buy weed at Walmart yet, obviously. But the brand is so big they’ve started selling "lifestyle" products like the HotBox Air Purifier at major retailers like Walmart and Best Buy.
What's Actually Inside the Bag?
If you're a connoisseur, you're looking for more than a famous name. The brand’s "The Toad" line is their flagship. It’s known for being heavy—we’re talking high THC percentages and a terpene profile designed to "knock you out." It’s a heavy-hitter brand for a heavy-hitter guy.
They also lean heavily into the "wellness" side of things. Tyson has been very vocal about how cannabis and psychedelics helped him move away from a "mean" version of himself. He’s not just selling a high; he’s selling the idea of a better, calmer life.
The Challenges Ahead
It’s not all sunshine and joints. The cannabis market is brutal. Over-taxation and the lack of federal legalization in the US make it hard for even a guy like Tyson to stay profitable. Recent data from late 2025 showed that while the brand is a monster in Nevada, it faced some struggles in Arizona, where it fell out of the top 30 rankings for flower.
The industry is crowded. Everyone from Snoop Dogg to Seth Rogen has a brand. To stay on top, Tyson 2.0 has to keep innovating. That’s why we’re seeing "Night Bites" (gummies with CBN for sleep) and "Tiger Mintz" flower hitting the shelves.
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Actionable Insights for the Curious
If you’re looking to engage with the brand or the industry, keep these things in mind:
- Check the COA: Always ask for the Certificate of Analysis (COA) at the dispensary. Just because Tyson's name is on it doesn't mean every batch is a champion. Check the terpene counts to see if it fits your needs.
- Look for the "Ear": If you want the Mike Bites, remember that different states have different dosage rules. A pack in California might be 100mg total, while other markets might differ.
- Watch the Lawsuit: The outcome of the $50 million fraud case will likely determine if Carma HoldCo stays a leader or if Mike has to start "Tyson 3.0."
- Beyond the High: Look into the "Iron Mike Genetics" line if you’re more interested in the recovery and topical side of things rather than just smoking.
Tyson has successfully turned his "baddest man on the planet" persona into a brand that feels weirdly approachable. Whether he's selling you an ear-shaped gummy or a heavy indica, he's proven that in the weed world, personality is just as important as the plant itself. He’s managed to build a legitimate business out of his own life’s chaos, and honestly, that’s the most impressive knockout of his career.