The madness started earlier than usual. If you were looking for the Black Friday Walmart 2024 ad back in November, you probably noticed that the "big reveal" wasn't just one single PDF flyer anymore. It was a staggered rollout. Walmart basically tore up the old playbook where everyone stood in a freezing parking lot at 4:00 AM on a Friday morning. Instead, they sliced their promotions into distinct "events."
It was a massive shift in how we shop.
Honestly, the 2024 season was defined by three specific windows of sales. The first event kicked off online on November 11. Then they did it again on November 25. By the time the actual Friday rolled around on November 29, the "ad" had been live in pieces for weeks. This wasn't just about clearing out old inventory; it was a calculated strike against Amazon’s Prime Big Deal Days.
What the Black Friday Walmart 2024 Ad Actually Delivered
Most people expected the usual doorbusters. You know the ones—the $150 4K TV that looks great on paper but has two HDMI ports and a refresh rate that makes sports look like a slideshow. But 2024 was different. The Black Friday Walmart 2024 ad leaned heavily into "name brand" prestige. We saw the Dyson V12 Detect Slim dropping to $399.99, which was a genuine steal for a vacuum that laser-targets dust.
Apple products always anchor these ads. That year, the MacBook Air M1 hit a floor of $649. It’s an older chip, sure, but for a student or a remote worker, it’s still the gold standard for value. Walmart knew this. They didn't just list products; they curated a list that felt less like a garage sale and more like a high-end tech catalog.
The Beats Solo3 headphones were another highlight, sitting at $69. It's funny because these items were leaked days before the official ad drop via the Walmart+ early access program. If you weren't a member, you were basically looking at "Sold Out" buttons before you even finished your morning coffee.
The Walmart+ Early Access Gambit
Let's talk about the gatekeeping. To really get the most out of the Black Friday Walmart 2024 ad, you sort of had to pay to play. Walmart+ members got a seven-hour head start on the digital deals. Seven hours! In the world of limited-inventory electronics, that is an eternity.
If you were hunting for the PlayStation 5 Slim bundles or the LEGO Star Wars sets that were marked down by 40%, you needed that head start. It changed the vibe of the sale. It wasn't about who was fastest at the store; it was about who had the subscription. Some folks hated it. Others loved not having to fight a crowd for a discounted air fryer.
High-Ticket Electronics and the "Hidden" Deals
The 65-inch and 75-inch TVs are always the stars of the show. In 2024, the Samsung 65" Class DU6900 Crystal UHD was a major focal point, priced at $398. But the real pros were looking at the smaller text. The kitchen category was secretly the best part of the whole ad.
Ninja Creami? Marked down to $149.
KitchenAid 5-Quart Stand Mixers? Under $250.
These are the items that usually never go on sale. When they do, they move. The Black Friday Walmart 2024 ad prioritized these "lifestyle" upgrades over the generic tablets of years past.
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Why the Physical Flyer is Dying
You might remember the thick, glossy inserts in the Sunday paper. Those are basically museum artifacts now. The 2024 digital ad was an interactive experience. You clicked a product in the digital circular, and it added it to your cart immediately.
Walmart’s Chief Revenue Officer, Seth Dallaire, has been vocal about this shift toward "omnichannel" retail. They want you on the app. They want your data. By spreading the Black Friday Walmart 2024 ad across three weeks, they kept people opening the app every single morning. It’s a brilliant, if slightly exhausting, engagement strategy.
Common Misconceptions About the 2024 Deals
There’s this idea that Black Friday is always the cheapest time to buy everything. That’s just not true.
For instance, toys often get cheaper the week after Black Friday if inventory doesn't move. However, for 2024, Walmart aggressive pricing on Squishmallows and Hot Wheels sets meant they actually beat the December clearance prices early.
Another myth? That the "online" and "in-store" ads were the same. They weren't. Some of the deepest discounts on clothing—like those $10 Wranglers or $5 pajamas—were specifically designed to get bodies into the physical stores to buy groceries while they were at it.
What to Do With This Information Now
If you're looking back at the Black Friday Walmart 2024 ad to prep for future seasons, take notes on the timing. Walmart has settled into a rhythm. Expect "Event 1" to always land around Veterans Day.
To win at this game, stop waiting for the "big" day. The big day is a myth. The real savings happen in the "Early Access" windows.
- Audit your subscriptions: If you aren't a Walmart+ member, the best tech deals will likely be gone before you can click "buy."
- Track "Price Lows": Use tools like CamelCamelCamel or Honey to see if that "Black Friday Price" is actually the lowest of the year. Often, the Black Friday Walmart 2024 ad matched prices that had already appeared in July.
- Focus on Household Staples: 2024 showed that the best ROI isn't on a new phone, but on high-end vacuums, blenders, and bedding.
The 2024 season proved that Black Friday isn't a day anymore. It’s a month-long endurance test. If you want the best gear, you have to be ready to pull the trigger two weeks before Thanksgiving even hits. Stick to the brands you know, ignore the "filler" deals on off-brand electronics, and always check the model numbers. A "special" Black Friday model number often means lower quality components hidden inside a familiar-looking shell. Stay sharp.