Walmart Black Friday Ad 2024 Event 2: What Really Happened

Walmart Black Friday Ad 2024 Event 2: What Really Happened

If you were hunting for a 55-inch TV for under $200 or a Dyson that didn't cost a whole month's rent, you probably spent a good chunk of late November staring at a blue loading screen. That was the reality of the Walmart Black Friday ad 2024 Event 2. It wasn't just a sale. Honestly, it was a massive logistical sprint that Walmart dubbed "The Main Event," and for good reason.

While Event 1 earlier in the month teased us with some decent tech, Event 2 was where the heavy hitters finally came out of the warehouse.

The Timing: When Things Actually Went Down

Walmart didn't stick to the traditional "wait until Friday" script. No way. They split the digital and physical worlds entirely. Online deals for Event 2 officially kicked off on Monday, November 25, 2024.

But here is the kicker: if you weren't a Walmart+ member, you were basically watching from the sidelines for five hours. Paid members got the "green light" at 12:00 PM ET, while everyone else had to wait until 5:00 PM ET. By the time the general public got in, some of the absolute "doorbusters" were already flickering with "out of stock" warnings.

The in-store experience followed on Friday, November 29, 2024, starting at 6:00 AM local time.

The Heavy Hitters: What Was Actually in the Ad?

Everyone goes for the TVs. It’s a tradition. In the 2024 Event 2 ad, the star of the show was undoubtedly the 55-inch Hisense 4K Roku TV priced at a staggering $178. That is basically "buy a mid-range smartphone" price for a whole living room setup.

If you wanted something bigger, they had a TCL 65-inch 4K UHD Smart TV for $228. Saving $301 on a 65-inch screen is the kind of math that makes people wake up at 5:00 AM.

Beyond the screens, the home category was dominated by Dyson. They slashed the price of the Dyson V11 Cordless Vacuum down to $349.99. It usually sits around $599. That’s a massive gap. For those who didn't want to spend that much, the Shark WZ250 Stick Vacuum was sitting there for **$144**.

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Gaming and Tech Deals That Moved Fast

Gaming is always a battlefield during Event 2. The PlayStation 5 Slim Console bundled with an extra DualSense Wireless Controller was listed at $474.98. It’s not a "pennies" discount, but considering how rarely these things dropped in price back then, it was a major pull.

Apple fans had a weird mix. You could snag an Apple MacBook Air 13.3-inch (the M1 model usually) for $599. But the real "budget" find was a Restored Apple MacBook Air bundle for $194. Yeah, it was refurbished, but under $200 for a working Mac is wild.

Why the Walmart+ Membership Mattered (Or Didn't)

Walmart pushed their membership hard for Event 2. They even dropped the annual price to $49 (50% off) leading up to the sale.

Was it worth it?

If you wanted the $178 TV? Absolutely. Those units moved in minutes. If you were just looking for a Blackstone 28-inch Griddle for **$147** or some Michael Kors winter coats for $159, you probably could have waited. But for the "Special Buys"—those items manufactured specifically for Black Friday—the five-hour head start was the difference between a "Confirmed" email and a "Sorry, this item is gone" pop-up.

The Misconception About "Event 2" Prices

Kinda funny thing happens every year. People think Event 2 is just a repeat of Event 1. It isn't.

Event 2 in 2024 focused much more on "The Big Gift" items. While Event 1 was heavy on "self-care" tech like AirPods (which were $69 for the 2nd Gen) and smaller kitchen gadgets, Event 2 was for the "under the tree" showstoppers.

Common items people missed if they didn't check the ad early:

  • Bluey Bumper Car Ride-On: $69 (Save $50)
  • Carote 17-Piece Nonstick Cookware: $64.99 (Save $135)
  • Lego Marvel Infinity Gauntlet: $45 (Down from $75+)
  • JLab JBuds Lux ANC Headphones: $29 (Stupidly cheap for noise canceling)

Strategy for Future Events

Looking back at the walmart black friday ad 2024 event 2, the pattern is clear. If you want to actually score these deals in the future, you have to treat it like a scheduled appointment.

First, get the app. Browser refreshes are slower than app pings. Second, don't wait for Friday. If the ad says the deal starts Monday online, it will be 90% gone by the time the store doors open on Friday morning. Walmart has shifted to a "Digital First" model, and the 2024 Event 2 was the clearest proof of that yet.

Lastly, check the "Restored" section. Walmart’s refurbished program grew significantly in 2024, offering deals on tech that outperformed the new-in-box doorbusters.

Actionable Steps for Your Next Big Sale

  • Audit Your Membership: If a sale starts on a Monday, check if a $12.95 monthly Walmart+ sub is cheaper than the "loss" of missing a $300 discount.
  • Price Match (Early): Remember that Walmart generally does not price match during the Black Friday events if the price drops later. Buy it when you see it.
  • Return Windows: Walmart typically extends holiday returns until January 31. If you bought something during Event 2 and regret it, you have two months to change your mind.
  • Check "Special Buys": These are often unique SKUs. Compare specs, not just model names, as "Black Friday Edition" TVs sometimes have fewer ports than the standard retail versions.