Wealthiest Counties in NC: What Most People Get Wrong

Wealthiest Counties in NC: What Most People Get Wrong

North Carolina isn't just about barbecue and college basketball. If you’ve spent any time driving through the Research Triangle or the outskirts of Charlotte lately, you’ve probably noticed the sheer amount of money flowing into the state. It’s visible in the glass-and-steel tech campuses and the sprawl of million-dollar suburbs. But honestly, identifying the wealthiest counties in NC isn't as simple as just pointing at a map of Raleigh or Charlotte.

Wealth here is weirdly concentrated and then, suddenly, it's not. You have these massive engines of economic growth sitting right next to rural areas that are still struggling to find their footing in a post-tobacco economy.

When we talk about the richest spots, we usually look at median household income. It’s the most "real" way to see how much the average family is actually taking home. And as of early 2026, the data from the NC Department of Commerce and recent Census updates tell a pretty specific story about who’s winning the economic race.

The Heavy Hitters: Where the Money Lives

If you guessed Wake County was at the top, you’re right. Sorta. Wake is the powerhouse. With a median household income crossing the $101,000 mark according to recent 2024 and 2025 metrics, it remains the standard-bearer for North Carolina’s white-collar success.

But Union County is breathing down its neck. Union is fascinating because it’s basically the "bedroom community" that became a bank. Located just south of Charlotte, it’s where all the banking executives and high-earning professionals go to escape the city. Its median income is often neck-and-neck with Wake, sometimes even surpassing it depending on which specific dataset you’re pulling from in a given year.

  • Wake County: The tech and gov hub. Over 50% of households here make more than $100k.
  • Union County: The suburban fortress. It has one of the lowest poverty rates in the state.
  • Orange County: Home to UNC-Chapel Hill. Education and healthcare drive a median income that stays consistently high, hovering around $88,000 to $90,000.

It’s not just about the big cities, though. Have you looked at Camden County lately? It’s a tiny spot in the northeast corner of the state, near the Virginia border. It often pops up in the top five. Why? Because it’s become a haven for people who work in the Hampton Roads/Norfolk area of Virginia but want to live in North Carolina. It’s a classic "commuter wealth" scenario.

The Real Drivers of North Carolina Wealth

Why these places? It isn't random luck.

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In Wake, it's the "Apple effect" and the massive footprint of companies like SAS and Cisco. When you have a high density of Master’s degrees and PhDs in one spot, the property tax base explodes. Speaking of property tax, that’s another way the state measures "wealth" through its tier system.

The NC Department of Commerce uses a three-tier system to rank economic distress. Tier 3 counties are the "least distressed"—basically the richest. For 2026, we’re seeing counties like Davie and Camden shifting into that Tier 3 category.

The Surprise Contenders: Coast and Mountains

We can't talk about the wealthiest counties in NC without mentioning the vacation spots. But here’s the kicker: per capita income often tells a different story than median household income in these areas.

Take Dare County (the Outer Banks) or Moore County (Pinehurst). These places have massive amounts of "old money" and high-value real estate. However, they also have a lot of service workers who support the tourism and golf industries. This creates a huge wealth gap.

In Moore County, the median income stays strong—around $82,000—because of the retiree wealth and the proximity to Fort Liberty (formerly Fort Bragg). It’s a unique mix of high-ranking military officers and retirees who play golf on world-class courses every Tuesday.

  1. Chatham County: This is the one to watch. With the massive VinFast and Wolfspeed investments, Chatham is transforming from a rural pass-through to a high-tech manufacturing hub. Its median income is already near $89,000, and it’s likely to climb higher as those plants go fully operational.
  2. Currituck County: Much like Camden, this is a blend of coastal vacation wealth and Virginia-based commuter income.
  3. Cabarrus County: The "halo effect" of Charlotte is real here. It’s no longer just about NASCAR; it’s about biotech and logistics.

Is the Gap Getting Wider?

Honestly, yeah. The data is a bit sobering.

In 2024 and 2025, North Carolina saw a statistically significant increase in income inequality. While the top 5% of households saw their incomes pull away even further, many rural counties are still stuck with median incomes that are half of what you see in Wake or Union.

For example, while a family in Wake might be looking at a $100k+ lifestyle, families in Robeson or Scotland counties are often navigating a median income closer to $40k. That’s a massive divide for one state.

Real Estate as a Wealth Proxy

You can usually tell how a county is doing by looking at the "Days on Market" for homes. In the high-wealth counties like Orange and Wake, inventory is still tight. Even with interest rates stabilizing in the mid-5% range as we move into 2026, these areas remain "seller-adjacent" markets.

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In the High Country (Watauga County/Blowing Rock), the market is almost entirely driven by luxury second homes. We’re talking about $12 million sales in Blowing Rock. That doesn't necessarily mean the average person living there is a millionaire, but it pumps the "property tax base per capita"—one of the key metrics for state wealth rankings—through the roof.

What This Means for You

If you're looking to move or invest, you have to look past the surface.

Don't just chase the highest median income. Sometimes the "richest" counties are the hardest to break into because the cost of living (especially housing) eats up that fat paycheck. Orange County is a prime example. High incomes, sure, but the property taxes and housing prices in Chapel Hill are legendary for a reason.

Watch the Tier shifts. When a county like Davie moves from Tier 2 to Tier 3, it’s a signal that the infrastructure and "economic health" are improving. It might be a better value play than trying to buy into the peak of the Raleigh market.

Understand the "Commuter Wealth" trap. Counties like Camden or Union rely heavily on the health of a neighboring city or state. If the banking sector in Charlotte takes a hit, Union County feels it immediately.

Actionable Insights for 2026

  • For Homebuyers: Look at the "collar counties" like Franklin or Johnston. They are seeing the overflow from Wake but haven't hit the $100k median income ceiling yet. There's still room for equity growth there.
  • For Business Owners: The wealth in Chatham and Cabarrus is shifting from "residential" to "industrial." There’s a massive need for services to support the thousands of new employees moving in for green-energy jobs.
  • For Investors: Keep an eye on the property tax base per capita. Counties with high tax bases but lower populations (like some coastal areas) often have better-funded local services and schools despite smaller "urban" footprints.

The landscape of the wealthiest counties in NC is changing. It's moving away from just "where the big office buildings are" to "where the high-tech manufacturing and remote-work commuters are landing." Whether you're looking at the numbers for a move or just curious why your property taxes went up, the trend is clear: the wealth is spreading out from the center, but it's getting much more expensive to join the club.

Check the annual Tier designations from the NC Department of Commerce every November. It's the most reliable "early warning system" for which counties are about to see a spike in investment and which ones are beginning to slide.