Let’s be real for a second. When you see Kim Kardashian on a red carpet or even in a "casual" Instagram story, her lashes look almost structural. They are thick. They are long. They definitely don't look like they came out of a $10 tube from the local CVS, right?
Well, actually, you’d be surprised.
The question of what mascara does kim kardashian use is a bit of a moving target because, like any billionaire with a dedicated glam squad, she doesn't just stick to one thing. Her look is a symphony of high-end luxury, surprising drugstore steals, and the literal magic of her longtime makeup artist, Mario Dedivanovic.
If you’re looking for that one "holy grail" product, there isn't just one. But there are three specific tubes that show up over and over again in her kit.
The Drugstore Legend: L’Oréal Paris Voluminous
It sounds like a PR stunt, but it’s not. For over a decade, Kim and Mario have sworn by the L’Oréal Paris Voluminous Original Mascara in Carbon Black.
Mario has gone on record multiple times—including recent masterclasses—stating he’s used this specific mascara for nearly 20 years. He loves it because the pigment is "true black," not that weird grey-ish charcoal color some cheap brands have.
Kim herself has blogged about it, too. She likes that it doesn't clump when you start layering. And believe me, they layer. They don't just "swipe and go." It’s often three or four coats, building up a base that looks almost like a fresh set of lash extensions.
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It’s $11. Seriously.
The High-End Secret: Lancôme Hypnôse Doll Eyes
When Kim’s other go-to makeup artist, Ash K. Holm, posted a behind-the-scenes breakdown of Kim's "XXL lashes" a while back, the internet nearly broke.
She revealed that the secret wasn't actually individuals or strips that day. It was two coats of Lancôme Hypnôse Doll Eyes Mascara.
Lancôme has basically cornered the market on "prestige" mascara for years. This specific version uses a cone-shaped brush. It’s thin at the tip, which lets Kim’s team get into those tiny inner corner lashes without smearing black goop all over her nose.
- The Vibe: Thick, doll-like, and very "open-eyed."
- The Cost: Around $33.
- The Pro Tip: Use a Surratt Beauty Relevée Lash Curler first. Apparently, that’s the specific tool Ash uses to get that gravity-defying lift before the mascara even touches the hair.
The New Player: Makeup by Mario Master Mascara
We have to talk about the 2025/2026 shift. Mario Dedivanovic finally launched his own Master Mascara after years of telling fans he was a "mascara snob" who couldn't find the perfect formula.
Since he is Kim’s primary architect, this has naturally become a staple in her routine. It’s designed to be "pro-level," meaning it’s incredibly buildable.
If you watch Mario work on Kim, he does this weird vertical flicking motion. He’ll apply it horizontally first to get the volume at the root, then turn the wand 90 degrees and "point" it at the ceiling to stretch the tips. This new formula is specifically made to handle that technique without flaking off into her concealer by 4:00 PM.
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Does She Actually Wear False Lashes?
Honestly? Yes. Most of the time.
If you’re trying to figure out what mascara does kim kardashian use because you want your eyes to look exactly like hers, you have to acknowledge the "cheats." Kim often wears individual lash clusters rather than a full strip.
Why? Because strips look fake. Individuals look like you were just born with genetically superior eyeballs.
Her team usually applies the mascara first, lets it dry, and then tucks a few individual flares into the outer corners to create that signature "cat-eye" lift. If you skip this part, even the best mascara in the world won't quite give you the full "Kim K" effect.
The Application Routine to Steal
If you want to replicate the look at home, here is the basic workflow her glam team uses:
- Squeaky Clean Lashes: Any leftover oil from your skincare will make the mascara smudge. Wipe them down.
- The Double Pump: Curl the lashes at the base, then again halfway up the hair. This creates a "C" curve instead of a sharp "L" shape.
- The Root Load: Wiggle the wand at the very base of the lash line. This is where you want the most product.
- The Separation: Use a clean spoolie or a metal lash comb between coats. This is the difference between "editorial" and "clumpy."
- Bottom Lash Control: Kim usually goes light on the bottom or uses a dedicated "micro" wand to avoid looking like a raccoon.
Actionable Insights for Your Next Sephora (or CVS) Run
If you want the Kim Kardashian look on a budget, buy the L’Oréal Voluminous Carbon Black. It is the most consistent "holy grail" in her history. If you have the extra cash and want something that feels more luxurious and smells like roses, go for the Lancôme Hypnôse.
For the most "current" 2026 look, grab the Makeup by Mario Master Mascara. It’s the formula Mario specifically built to work on Kim’s eyes. Just remember: it's not just the tube; it's the curling and the layering that makes the magic happen.