If you’ve spent more than five minutes scrolling through TikTok in the last two years, you’ve probably seen Alix Earle. She’s basically the internet’s favorite big sister, the girl who made "Get Ready With Me" videos a global phenomenon. But lately, there’s a new face popping up in those chaotic Miami getting-ready sessions. Everyone is asking about Alix Earle sister, Ashtin Earle. She isn't just a background character in Alix's high-speed life; she’s becoming a force in her own right.
It’s wild how fame works now. One day you’re just the younger sibling trying to find a matching top in your sister’s messy closet, and the next, you have hundreds of thousands of people tracking your outfits and dating life.
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Ashtin is the middle child of the Earle clan. Born into the prominent Earle family from New Jersey—yes, the ones behind Earle Asphalt—she grew up with the kind of polished, East Coast life that most people only see on Gossip Girl. But the Earles aren't just rich; they are complicated, loud, and weirdly relatable despite the private jets. Ashtin is a 2024 graduate of Tulane University in New Orleans, which honestly explains a lot about her vibe. If Alix is the high-energy Miami party queen, Ashtin feels a bit more "NOLA chill," though she can definitely keep up when the cameras start rolling at the 11th Street Annex.
Why Everyone Is Obsessed With the Alix Earle Sister Dynamic
People love a duo. It's science.
The fascination with the Alix Earle sister connection really stems from how normal they seem together. Well, as normal as you can be when you’re flying to Ibiza on a whim. They bibe. They fight over clothes. They do that weird sibling thing where they communicate entirely in inside jokes and eye rolls. For a generation raised on the hyper-curated, often icy vibes of the Kardashians, the Earle sisters feel like the messy, unfiltered alternative.
Ashtin’s rise to prominence wasn't exactly an accident, but it did feel organic. She started appearing more frequently in Alix’s vlogs during her senior year at Tulane. Fans quickly latched onto her dry humor and her ability to call Alix out on her nonsense. In the world of influencer marketing, this is "authenticity gold." You can't fake the specific brand of annoyance a younger sister feels when her older sister is taking too long to put on lashes.
The Tulane Connection and Life in New Orleans
While Alix was building her empire at the University of Miami, Ashtin was carving out her own path in the Big Easy. Tulane University is known for two things: rigorous academics and a social scene that would make most people need a three-day nap.
Ashtin was a member of the Kappa Kappa Gamma sorority at Tulane. This is a huge part of the "lore" for fans who follow the Alix Earle sister search results. It provided a backdrop for her own content—tailgates, Mardi Gras balls, and the general chaos of New Orleans college life. Graduation in May 2024 marked a turning point. Suddenly, the "college kid" was an adult, moving back into the orbit of her mega-famous sister, and the content shifted from dorm rooms to red carpets.
The Family Tree: More Than Just Two Sisters
To understand Ashtin, you have to understand the Earle family tree. It’s... a lot.
Their father is Brian Earle, a successful businessman. Their mother is Alisa Earle. However, things get a bit "tabloid" when you look at their stepmother, Ashley Dupré. If that name sounds familiar, it’s because she was at the center of the 2008 Eliot Spitzer scandal. It’s the kind of family history that would break most people, but the Earle kids seem to have navigated it with a surprising amount of grace.
Ashtin has more than just Alix. There are younger siblings too—Gretchen, Penelope, and a brother. This big, blended family dynamic is a huge part of why people stay subscribed. It’s a soap opera, but one where everyone actually seems to like each other.
Defining the "Ashtin Aesthetic"
Is she a clone of Alix? Not really.
While they share the same blonde hair and "cool girl" fashion sense, Ashtin leans into a style that feels a bit more grounded. Or as grounded as you can get when your sister is Alix Earle.
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- The "Clean Girl" vs. "Party Girl" Paradox: Ashtin often plays the foil to Alix's more "extra" looks. She’s frequently seen in oversized hoodies or simple slip dresses.
- The Humor: She’s funny. Like, actually funny. Her TikTok captions are often self-deprecating, which is a smart move when your life looks like a permanent vacation.
- The Relatability Factor: She posted about the struggles of post-grad life—the "what am I doing with my life?" phase—which resonated with her Gen Z audience.
Honestly, the Alix Earle sister search trend spiked because people wanted to see if she would follow exactly in Alix's footsteps. So far, she's doing her own thing, even if that "thing" involves a lot of brand deals and trips to the Hamptons.
The Business of Being an Earle
Let’s talk money. Because being the Alix Earle sister is a lucrative business.
Ashtin is signed to UTA (United Talent Agency), the same powerhouse agency that represents Alix. This isn't just a hobby for her. She’s working with massive brands. Think along the lines of Revolve, White Fox, and various beauty brands. She’s not just "Alix’s sister" on a 1099 form; she’s an individual creator with a reach that most influencers would kill for.
Data shows that the "Earle Effect" is real. When Ashtin wears a specific pair of jeans or mentions a lip gloss, it sells out. It’s a secondary wave of the impact Alix created. Brands love it because they get access to a slightly different demographic—the girls who find Alix a bit too "untouchable" but find Ashtin’s "just graduated and confused" vibe totally relatable.
Managing the Shadow
It has to be weird.
Imagine your sister is one of the most famous people on the internet. Everywhere you go, people ask about her. Every comment section is filled with "Where's Alix?" or "You look just like her!"
Ashtin seems to handle it with a shrug. She’s leaned into the "Earle Sisters" branding while maintaining her own TikTok presence (where she has over 500k followers). She doesn't seem to be trying to outshine Alix, which is probably why their relationship works so well on camera. There’s no visible sibling rivalry, just two girls making a ridiculous amount of money while filming themselves eating pasta in bed.
What’s Next for Ashtin Earle?
Now that she’s done with Tulane, the speculation is at an all-time high. Is she moving to Miami permanently? Will she start a podcast? Will she join Alix on Hot Mess (Alix’s podcast with Alex Cooper’s Unwell Network) as a permanent co-host?
She’s already a frequent guest on Hot Mess, and those episodes are consistently some of the highest-rated. Their "Sister Q&A" episodes are basically a masterclass in modern celebrity branding. They talk about everything from their parents' divorce to their shared dating "icks."
The next step for the Alix Earle sister is likely a move into more long-form content. Whether that’s YouTube or a more formalized role in the Unwell Network remains to be seen. But one thing is for sure: she’s not going back to a 9-to-5 in New Jersey anytime soon.
Navigating the Public Eye: The Risks
It's not all fun and free clothes.
The Earle family has faced their fair share of criticism. From the "nepotism baby" labels to the scrutiny of their family's wealth, Ashtin has to develop thick skin. The internet is a fickle place. One day they love you for being "real," and the next, they're "eating the rich" in your comment section.
She’s also had to deal with the public dissecting her personal life. When she was at Tulane, fans were obsessed with who she was dating. Now, they want to know which Miami athlete or influencer she’s hanging out with. It’s a lot of pressure for someone who just turned 22.
Actionable Insights for Following the Earle Sisters
If you're looking to keep up with the Alix Earle sister saga, there are a few things you should know to get the most out of the "lore."
- Watch the Podcasts: Don't just watch the 60-second TikToks. The Hot Mess podcast is where the real tea is spilled. Ashtin is much more candid there than she is on her main feed.
- Follow the "Side" Accounts: The best content often happens on their Instagram Stories or their "finsta"-style secondary TikTok accounts where they're less polished.
- Look for the Differences: Pay attention to how Ashtin brands herself differently. She’s carving out a niche in "lifestyle and wellness" that’s slightly more grounded than Alix’s "high-glam party" niche.
Ashtin Earle is more than just a tag-along. She represents a specific shift in how we consume influencer content—we don't just want one person; we want the whole family. We want the sisters, the parents, the dogs, and the drama.
She’s navigated the transition from college student to professional sister-influencer with a level of savvy that suggests she’s been paying very close attention to Alix’s playbook. Whether she stays in her sister's shadow or steps fully into her own spotlight, she’s already secured her spot in the 2024-2025 pop culture zeitgeist.
To stay truly updated on her moves, keep an eye on her "Life After College" series on TikTok. It’s where she’s most vulnerable and where you’ll see the next phase of her career take shape. Forget being "just the sister"—Ashtin is building a brand that might just be as sticky as the one that started it all.