It is the end of an era for the Sunshine State. For nearly half a century, the Home Shopping Network (HSN) was as much a staple of the St. Petersburg, Florida landscape as white sand and palm trees. But if you’ve tuned in lately, things look a bit different. The cameras have stopped rolling at the iconic Gateway campus off Roosevelt Boulevard.
The moving trucks have officially headed north.
Basically, HSN has packed up its 47-year history in Florida and relocated its entire broadcast operation to West Chester, Pennsylvania. This isn't just a minor office shuffle. It is a massive, seismic shift for the retail giant and its parent company, Qurate Retail Group.
Why is HSN Moving to Pennsylvania?
The short answer? Money and survival.
Parent company Qurate Retail Group—which also owns QVC—decided to consolidate everything under one roof at QVC’s massive Studio Park headquarters. They aren't just doing this for fun. Honestly, the company has been through the wringer lately. In late 2024, Qurate reported a net loss of $23 million in a single quarter. They even faced warnings about being delisted from the Nasdaq because their stock price dipped so low.
When you’re losing millions and your stock is tanking, you look for ways to cut costs fast.
Maintaining two massive, separate production campuses in two different states is expensive. By moving HSN to the 80-acre Studio Park campus in Pennsylvania, the company saves a fortune on real estate, utilities, and redundant tech. It’s about efficiency. They want to use the same "world-class" studios and content engines for both brands.
The Shift to "Live Social Shopping"
There is a bigger strategy at play here than just saving on the electric bill. Qurate CEO David Rawlinson II has been very vocal about rebranding the company into a "live social shopping" powerhouse.
Think about how people shop now. It’s not just sitting in front of a TV waiting for a cubic zirconia ring to pop up. It's TikTok Shop. It's Instagram Live. It's streaming on Hulu and YouTube.
By centralizing in Pennsylvania, the company is building what they call a "content engine." They want to be able to film something and blast it across every social platform instantly. Having the production teams for both HSN and QVC in the same hallway makes that a lot easier.
What Happened to the St. Petersburg Campus?
The Florida headquarters was huge. We’re talking a 369,000-square-foot facility on a 65-acre lot. It once employed over 2,500 people.
Now, it’s basically a "For Sale" sign.
The move has been tough on the local community. Roughly 730 employees in St. Pete were impacted by the closure. While some were offered relocation packages and others moved to remote work—especially in customer service—many others lost their jobs. The first big wave of layoffs hit in May 2025, and by July, the lights were mostly out.
Which HSN Hosts Moved to Pennsylvania?
This was the big question for long-time fans. The hosts are the face of the brand. You feel like you know them. When the news broke, people were scouring Instagram and Facebook to see who was staying and who was going.
The transition wasn't 100%. Only 11 of the 21 on-air hosts made the move to the Philadelphia suburbs.
The hosts who relocated to West Chester include:
- Adam Freeman
- Callie Northagen
- Tamara Hooks
- Debbie Denmon (who has been posting about the move on social media)
- Sarah Anderson
- Nicole Hickl
- Tina Jennings
- Emily Lampa
- Ty Mayberry
- Suzanne Runyan
- Siaoming Wong
If you don't see your favorite name on that list, they likely didn't make the jump. For example, legendary host Bobbi Ray Carter chose to retire at the end of 2025 after four decades on air. Others, like Helen Keaney, Amy Morrison, and Guy Yovan, stayed behind in Florida.
It’s been a bit of a culture shock for the ones who moved. Imagine going from 80-degree Florida winters to 30-degree Pennsylvania April mornings. Host Siaoming Wong even joked on LinkedIn about needing a coat because Florida had made her "soft."
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Will HSN and QVC Merge Into One Channel?
Despite being in the same building, the company swears they are keeping the brands separate.
They know that HSN shoppers and QVC shoppers aren't always the same people. HSN tends to be a bit more "edgy" and gadget-focused, while QVC leans into a more traditional lifestyle vibe. The goal is to share the technology and the studios, but keep the on-air "voice" distinct.
Think of it like a duplex. Two different families living under one roof, sharing the same foundation, but with their own front doors and different furniture.
The Reality of the "New" HSN
If you're a shopper, the experience might feel a little different, even if you can't put your finger on why. The sets look newer. The lighting is sharper. That’s the "Studio Park" effect.
But there’s also a push for more "remote" selling. Some guest vendors who didn't want to move to Pennsylvania are now broadcasting from their own homes or private studios. It’s a bit of a gamble. Some fans complain that it feels less personal, while the company argues it allows them to bring in more "influencer" style guests who wouldn't normally travel to a TV studio.
What’s Next for the St. Pete Area?
The closure left a massive hole in the Gateway area of St. Petersburg. There’s already talk about what will happen to that property. Some locals, like former host Rhonda Shear, hope it becomes a new production hub for independent creators. Others think it will be demolished for affordable housing or a mixed-use development.
Regardless, the era of HSN as a Florida icon is over.
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Actionable Insights for HSN Fans:
- Update Your App: If you haven't yet, download the HSN+ / QVC+ streaming app. That is where most of the "new" content is moving as they focus more on streaming than traditional cable.
- Follow Your Favorites: Many of the hosts who didn't move to Pennsylvania are starting their own podcasts or YouTube channels. If you miss a specific face, check their Instagram—they’re likely still selling, just not on the HSN payroll.
- Watch for New Faces: Expect to see several new hosts being introduced over the next year. Qurate is actively hiring younger "social-first" talent to appeal to a new generation of shoppers.
The move to West Chester was completed in July 2025, and while the location has changed, the goal remains the same: keep you clicking "Add to Cart" before that countdown timer hits zero.