You're probably working too hard. Honestly, most people are. They wake up, check a thousand notifications, grind through a "to-do" list that looks like a grocery receipt for a family of twelve, and end the day feeling like they ran a marathon in sand. But here’s the kicker: results don't care about your effort. They care about leverage. When I say my strategy is better than yours, I’m not being a jerk—I’m talking about the fundamental shift from linear output to exponential systems.
Business is messy.
It's loud, unpredictable, and full of people following "best practices" that were actually "best" back in 2018. If you're still following the same playbook as everyone else in your industry, you aren't competing. You're just participating in a race to the bottom.
The Obsession with "Busy-ness" vs. Actual Results
We have this weird cultural obsession with looking busy. If you aren't stressed, you aren't trying, right? Wrong. The most successful people I know—the ones running eight-figure companies while still making it to their kid's soccer games—are actually kinda lazy about the small stuff. They ignore 90% of the "opportunities" that come their way.
My strategy is better than yours because it prioritizes ruthless elimination.
Think about the Pareto Principle. It’s that old 80/20 rule where 80% of your results come from 20% of your activities. Most people acknowledge this, nod their heads, and then go right back to spending 80% of their time on the 20% of tasks that move the needle exactly zero inches. That’s a losing game. It’s exhausting.
Real strategy isn't about doing more. It's about doing the three things that make everything else easier or unnecessary. If you can't point to the one thing you're doing today that will still be paying dividends three years from now, you're just a glorified hamster on a wheel.
Why Your Current Playbook is Probably Failing
Let's look at the data. A study by the Harvard Business Review found that while 95% of employees don't understand their company's strategy, the real problem is that the strategy itself is often just a list of goals. "We want to grow by 20%" isn't a strategy. It's a wish.
A real strategy is a cohesive response to a challenge.
- You identify the bottleneck.
- You create a policy to handle it.
- You focus all resources on that one point.
Most people skip step one and go straight to "buying more ads" or "hiring more people." This is why my strategy is better than yours; it focuses on the bottleneck, not the symptoms. If your conversion rate sucks, throwing more traffic at the top of the funnel is just pouring water into a leaky bucket. You’re literally paying to lose money faster.
I’ve seen this happen in the SaaS world constantly. Founders get obsessed with "feature parity." They see a competitor launch a new widget, and they freak out. They tell their dev team to drop everything and build a copycat version. Now they have two mediocre products instead of one great one.
Strategy is about saying no. It’s about being okay with the fact that your competitor has a feature you don't, because you're busy perfecting the one thing that actually makes customers stay.
The Myth of the "Pivot"
We love the word pivot. It sounds techy and agile. In reality, most pivots are just a fancy way of saying "we gave up because it got hard."
Consistency is the most underrated competitive advantage in the world. Look at companies like Berkshire Hathaway. Warren Buffett isn't doing anything "new" every week. He’s doing the same profitable thing for fifty years. My strategy is better than yours because it accounts for time. It understands that compounding only works if you don't interrupt it.
If you change your "strategy" every time you read a new business book or see a viral LinkedIn post, you don't have a strategy. You have a hobby.
Complexity is a Trap
Complexity feels like security. If a plan is 50 pages long with 400 charts, it must be good, right?
Nope. Complexity is where mistakes hide.
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High-level execution requires simplicity. If the person at the very bottom of the chain—the intern, the customer service rep, the freelancer—doesn't understand the core goal, the strategy will fail. It’s called "Strategic Intent." The military uses it because they know that once the first shot is fired, the 50-page plan goes out the window. All that matters is the objective.
My approach is built on "Commander's Intent." It’s about giving people a clear "why" and letting them figure out the "how." This scales. Micromanaging a 10-step process doesn't scale. It just breaks you.
Risk is Not What You Think It Is
Most people are risk-averse in the wrong ways. They’re afraid of losing a little bit of money on an experiment, so they "play it safe" by doing what everyone else is doing.
That is actually the riskiest move you can make.
In a crowded market, being "safe" is the same as being invisible. If you’re invisible, you’re dead. My strategy is better than yours because it embraces asymmetric risk. I’m looking for the bets where the downside is small (a few hours of time, a few hundred dollars) but the upside is huge (a new acquisition channel, a 10x increase in LTV).
You have to be willing to look stupid for a while. If you aren't doing something that makes your competitors tilt their heads in confusion, you're probably just copying them.
The Psychology of Winning
Strategy is 20% mechanics and 80% psychology.
Most people fail because they can't handle the "boring middle." They love the excitement of a new launch and they love the celebration of a big win. But the 18 months in between? That’s where the real work happens.
My strategy is better than yours because it builds in systems for the boring parts. It doesn't rely on "motivation" or "hustle." Motivation is a feeling, and feelings are fickle. Systems are cold. Systems work when you're tired. Systems work when you're discouraged.
Actionable Steps to Fix Your Strategy Right Now
Stop reading and actually look at your calendar for the last two weeks.
- Audit the "High Value" tasks. How many hours did you actually spend on things that grow the business versus things that just maintain the status quo? If it's less than 20%, you're in trouble.
- Identify your "One Thing." If you could only do one thing for the next month to double your revenue, what would it be? Now, why aren't you doing it? Usually, the answer is "fear" or "distraction."
- Kill a project. Find something you’re doing right now that’s "fine" but not "great." Stop doing it. Use that reclaimed energy to double down on your most successful channel.
- Simplify your communication. Can you explain your business strategy to a ten-year-old in two sentences? If not, you don't understand it well enough yet.
Strategy isn't a document. It's a living, breathing set of choices you make every single morning. If you want to win, you have to stop playing the game by the rules everyone else is using. My strategy is better than yours because it's built for the world as it is, not the world as we wish it would be.
Focus on the leverage. Forget the noise.
One last thing: stop looking for the "magic bullet." There isn't a secret tool or a specific AI prompt that will save a bad strategy. There is only the clarity of your objective and the discipline to ignore everything else. Most people will never do this. They'll keep chasing the next shiny object, wondering why they're still in the same place next year. Don't be one of them. Take the hard path of radical focus. It’s much quieter there, and the view is better.