If you’ve ever scrolled through a merch stand at a festival or spent too much time on band-shirt-heavy Pinterest boards, you've seen it. That weird, jagged star. Or maybe the umbrella. Or the flower.
The Bring Me The Horizon logo isn't just one thing. It's a shapeshifter.
Most bands find a font, stick it on a drum skin, and call it a day for twenty years. AC/DC isn't changing their lightning bolt. Iron Maiden isn't ditching their typeface. But Bring Me The Horizon (BMTH) operates more like a high-end streetwear brand or an avant-garde art project than a traditional metalcore-turned-pop-rock outfit. Honestly, their visual identity is a chaotic mess of evolution that perfectly mirrors how they went from Sheffield kids screaming about "Pray for Plagues" to global superstars collaborating with Ed Sheeran.
The Hexagram: That Six-Pointed Star Everyone Has Tattooed
If you ask a fan to draw the Bring Me The Horizon logo, nine times out of ten, they’re drawing the Unicursal Hexagram.
It’s that interlaced six-pointed star. It looks occult. It looks heavy. It’s also probably the most recognizable symbol associated with the band, specifically during the Sempiternal and That’s The Spirit eras. But here is the thing: they didn't invent it.
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The unicursal hexagram has deep roots in Western esotericism, famously used by Aleister Crowley in Thelema. For BMTH, it wasn't about joining a secret society. It was about the aesthetic of the Sempiternal era. The album’s title refers to "everlasting time," and the geometric complexity of the star—drawn in a single continuous line—fit the vibe of a band trying to find something deeper than just breakdown-heavy riffs.
You’ll see this logo everywhere because it’s incredibly "tattooable." It’s symmetrical but aggressive. It’s edgy without being a cartoon skull.
The Umbrella and the Shift to Minimalist Pop
When the That's The Spirit cycle started, the hexagram didn't disappear, but it was overshadowed by a simple umbrella dripping with rain.
People lost their minds.
"Is this a joke?" "Are they a pop band now?" The umbrella logo was a genius move by Oli Sykes and the band's creative team (which often includes the incredibly talented visual designers they collaborate with, or Oli’s own clothing brand, Drop Dead). It was a visual metaphor for finding peace in the middle of a literal storm of depression and life’s nonsense.
It marked a massive departure. The Bring Me The Horizon logo moved from "scary metal band symbols" to "lifestyle brand iconography." It was clean. It was modern. It worked on a dad hat just as well as it worked on a stage backdrop.
This is where the band really learned the power of "The Icon." You don't need the band's name written out in jagged, unreadable "death metal" font if you have a symbol that people recognize instantly.
The Sempiternal Circle and Sacred Geometry
We have to talk about the Flower of Life.
Before the umbrella, there was the Sempiternal cover art. It’s a geometric pattern consisting of multiple evenly-spaced, overlapping circles. This is sacred geometry, a pattern found in ancient cultures all over the world.
Oliver Sykes has often spoken about how this period was a turning point for him personally, coming out of rehab and shifting his perspective on life. The use of the Flower of Life as a Bring Me The Horizon logo variant wasn't just "cool shapes." It represented a rebuilding of the self.
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- It’s a symbol of creation.
- It represents the interconnectedness of all things.
- It looks really, really good on a black t-shirt.
The Typography: From Scratchy to Slick
Let’s look at the letters themselves. In the early days, the Bring Me The Horizon wordmark was that classic, messy, "I drew this in my notebook during detention" style. It was very 2006.
As they moved into amo, the typography became almost clinical. Thin lines. Sans-serif. Sometimes lowercase. It looked like something you’d see on a luxury perfume bottle or a high-fashion runway in Paris. This wasn't an accident. The band has always been hyper-aware of fashion trends. By the time they reached the POST HUMAN era, the logo started incorporating more "glitch" aesthetics and "cyberpunk" textures.
The POST HUMAN: SURVIVAL HORROR branding looks like something pulled from a corrupted hard drive in a dystopian future. It’s sharp, digital, and feels like it’s vibrating.
Why Do They Keep Changing It?
Most branding experts will tell you that changing your logo every three years is commercial suicide. It confuses the customer. It dilutes the brand.
BMTH ignores that.
They treat every album like a "season" in fashion. When a new era starts, the old Bring Me The Horizon logo is basically retired to the "legacy" bin. This creates a sense of scarcity and "I was there" pride for fans. If you’re wearing the Count Your Blessings era logo, people know you’re an OG. If you’re wearing the Nex Gen symbols, you’re riding the current wave.
It’s a masterclass in evolving with your audience rather than growing old with them.
The Mystery of the Nex Gen Symbols
The most recent era has introduced a whole new set of "sigils."
If you look at the promotional material for POST HUMAN: NeX GEn, it’s a total departure again. It’s messy, colorful, and heavily influenced by Y2K-era internet aesthetics and "E-kid" culture. There are weird smiley faces, distorted stars, and cryptic icons that look like they belong in a PlayStation 1 manual.
This is the genius of the Bring Me The Horizon logo evolution. They don't just have one logo; they have an entire visual language. They understand that in 2026, a brand isn't a static image. It’s a vibe. It’s a feeling.
Spotting the Fakes and the "Official" Aesthetic
Because their logo changes so often, the bootleg market is insane. But official BMTH merch usually has a specific "distressed" or "high-concept" feel that’s hard to replicate.
If you’re looking for the "true" logo right now, you won't find one. You’ll find a dozen. The band has essentially decentralized their own identity. They are the hexagram, they are the umbrella, they are the flower, and they are the glitchy digital mess.
Actionable Insights for Fans and Creators:
- For Tattoos: If you want a BMTH tattoo that won't feel dated, go for the Unicursal Hexagram or the Flower of Life. These are the "timeless" symbols of the band that transcend specific album cycles.
- For Graphic Designers: Study BMTH for how to use "era-based" branding. Notice how they change their color palettes and font weights to match the sonic texture of their music. It's a cohesive sensory experience.
- For Collectors: Look for the "mismatched" logos. Some of the most valuable merch items are the ones from transition periods where you see the Sempiternal geometry mixed with That’s The Spirit typography.
- Understand the Meaning: Don't just wear the symbols. Read up on the sacred geometry or the esoteric history of the hexagram. It makes the connection to the music much deeper when you realize the band wasn't just picking "cool shapes" out of a hat.
The Bring Me The Horizon logo isn't a corporate trademark. It's a diary. Every time it changes, it means the band has survived another metamorphosis. And honestly, in a world where everything feels stagnant, that's pretty refreshing.
To stay updated on their current visual identity, keep an eye on the official Horizon Supply Co. store. That’s where the newest "sigils" usually debut before they ever hit the stage or the album covers. If you see a weird new shape appearing on a limited-drop hoodie, you’re likely looking at the future of the band's identity.