So, Vivienne Medrano basically took the traditional, terrifying idea of the Seven Deadly Sins and turned it into a bunch of messy, powerful, and surprisingly charismatic CEOs. It’s wild. If you’ve spent any time in the Hazbin Hotel and Helluva Boss universe—popularly known as the Hellaverse—you know that the hierarchy is everything. At the top, you’ve got Lucifer. But right under him? That's where the Deadly Sins in Helluva Boss come out to play. These aren't just abstract concepts or monsters hiding under your bed; they are the literal embodiments of human vice, and they each run their own Ring of Hell like a personal kingdom.
It’s honestly kind of brilliant how the show flips the script. Instead of just being "evil," most of these sins are just... intense. They have personalities, insecurities, and weird hobbies.
The Hierarchy of the Rings
Hell in this show isn't just one big fiery pit. It’s a literal stack. Think of it like a very dangerous apartment complex where the rent is your soul. Each Ring is governed by one of the Deadly Sins in Helluva Boss, and the vibe of each Ring matches its ruler perfectly.
Take the Pride Ring. That’s the top layer. It’s where all the human Sinners go because they aren't allowed to leave and explore the rest of Hell. It’s crowded, it’s filthy, and it’s governed by Lucifer Morningstar himself. But as we move down into the subterranean levels, we meet the other Sins who are actually native to Hell. They are "Hell-born" royalty.
What’s interesting is that while the show is a comedy-musical-tragedy hybrid, it sticks to some very old-school lore. The names aren't just made up for TV. They come from the Lesser Key of Solomon and other demonology texts from centuries ago. Stolas, Asmodeus, Beelzebub—these are names that would have made people in the 1600s cross themselves in fear. Now? They’re fan-favorites with catchy musical numbers.
Asmodeus and the Shift in Lust
Let's talk about Ozzie. Asmodeus, the Sin of Lust, is probably the biggest surprise for new viewers. Usually, Lust is depicted as something gross or predatory. But in Helluva Boss, Asmodeus (voiced by the incredible James Monroe Iglehart) is all about consent and "the vibe." He runs the Lust Ring, which looks like a neon-soaked mix of Las Vegas and a high-end jazz club.
The show does something really bold here. It separates Lust from love, but then it gives Asmodeus a secret. He’s actually in a committed, tender relationship with Fizzarolli, an imp. In the world of the Deadly Sins in Helluva Boss, this is a huge scandal. Why? Because a Sin is supposed to be their vice. Asmodeus is supposed to be about raw, fleeting desire, not "mushy" romantic stuff.
"Lust is a spark, but love is a fire," or something like that. Watching a giant, blue-flamed demon king deal with the anxiety of being "hypocritical" because he actually cares about someone is the kind of character depth you just don't see in most adult animation.
Beelzebub: The Party Never Ends
Then you have Bee. Beelzebub, the Sin of Gluttony.
Forget the giant, bloated fly monster you see in old paintings. In the Hellaverse, Bee is a "Hellhound" queen who looks like a mix of a fox, a bee, and a lava lamp. She’s voiced by Kesha, which is honestly perfect casting.
Gluttony in the Gluttony Ring isn't just about eating too much cake. It’s about excess. It’s the "one more drink, one more song, one more hour" mentality. Her Ring is a giant, eternal backyard party. But there’s a dark side. Bee literally feeds on the energy of the party. If the "vibes" get rancid, she gets upset.
It highlights a recurring theme with the Deadly Sins in Helluva Boss: their power is a burden. They have to keep their Ring functioning according to their sin, even if it’s exhausting. Bee has to keep the party going even when people are literally dying of overindulgence because that’s her job. It’s her nature.
Mammon and the Corporate Greed
If Asmodeus and Beelzebub are the "cool" bosses, Mammon is the one you want to file a HR complaint against. He is the Sin of Greed, and he is a nightmare.
Mammon is a giant, spider-like clown who runs the Greed Ring. He represents the worst kind of capitalism. He exploits Fizzarolli, he sells cheap merchandise, and he charges people for the air they breathe (probably). While the other sins we’ve met so far have some redeeming qualities or at least a sense of style, Mammon is intentionally repulsive.
He shows the "ugly" side of the sins. Lust can be fun, Gluttony can be a party, but Greed? Greed is just taking.
Why the Design Matters
- Color Coding: Each sin matches the color of their ring. Blue for Lust, Yellow for Greed, Bee is honey-colored.
- Size: They are massive. When they stand next to an imp like Blitzo, the scale is terrifying.
- Powers: They aren't just strong; they can manipulate the reality of their specific domain.
Belphegor and Leviathan: The Enigma
We haven't spent much time with Sloth (Belphegor) or Envy (Leviathan) yet, but the breadcrumbs are there. We know the Sloth Ring is where all the hospitals and pharmaceutical companies are. It’s a place of stagnation and "healing" that never quite finishes. It's medicinal. It’s slow.
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As for Leviathan? The Envy Ring is an oceanic world. In the Hellaverse, Envy is associated with the color violet. Fans are dying to see how Vivziepop interprets "Envy" in a way that isn't just someone being jealous. Usually, these Sins represent a whole industry. If Lust is nightlife and Greed is manufacturing, what is Envy? Social media? High fashion? The speculation is half the fun.
The Humanity of the Sins
The reason the Deadly Sins in Helluva Boss resonate so much with the audience is that they aren't cardboard cutouts. They feel like people we know.
We all know a "Mammon"—that person who counts every penny and expects something in return for every favor. We all know a "Bee," the friend who can’t let the night end because they’re afraid of the silence when the music stops. By grounding these cosmic entities in human flaws, the show makes the mythology accessible.
It also sets up a massive conflict. These Sins are supposed to be the pillars of Hell’s society. But as we see with Stolas and the Goetia family, the "old ways" are crumbling. The Sins are starting to care about things they shouldn't. They’re becoming "too human."
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What We Can Learn From the Hellaverse
Honestly, looking at the Deadly Sins in Helluva Boss gives us a weirdly therapeutic way to look at our own vices. The show suggests that these traits—lust, greed, gluttony—are part of the fabric of existence. They aren't going away. The question is how you manage them.
Are you like Asmodeus, who finds a way to turn a "sinful" nature into something based on respect and passion? Or are you like Mammon, letting your vice consume everyone around you until you’re left with nothing but a pile of money and no friends?
Actionable Insights for Fans and Creators
- Study the Lore: If you want to understand where these characters are going, read up on the Ars Goetia. It’s the "source material" that Vivziepop uses for the ranking system.
- Watch the Background: The Rings are full of environmental storytelling. The posters in the Greed Ring or the drinks served in the Gluttony Ring tell you more about the Sins than the dialogue sometimes does.
- Analyze the Music: Each Sin has a specific musical style. Asmodeus is R&B/Jazz, Bee is Pop/EDM, Mammon is Vaudeville/Carnival. This tells you about their "era" and their personality.
- Pay Attention to the Colors: The sky color in each episode tells you exactly which Ring the characters are in. It’s a quick way to keep track of the hierarchy.
The world of Helluva Boss is expanding fast. With every new Sin introduced, we get a deeper look at the messed-up, beautiful, and chaotic world Vivziepop has built. It’s not just a show about demons; it’s a show about the extremes of the human condition, dressed up in glitter and sharp teeth. Keep an eye on the upcoming episodes, because if Leviathan or Belphegor are half as interesting as the Sins we’ve already met, we’re in for a hell of a time.