YouTube is a graveyard of dead family channels. Most creators who started in the mid-2010s either burnt out, got caught in a massive scandal, or watched their views crater as the algorithm shifted toward short-form chaos. Yet, This Is How We Bingham keeps chugging along. Branden and Mindy Bingham, along with their five kids—Madison, Ryler, Krew, Breexsen, and Hazyl—have built something that feels weirdly resilient in an era where "family vlogging" has become a dirty word to many critics.
What’s the secret sauce? Honestly, it’s not magic. It’s a mix of relentless consistency and a brand that managed to stay "safe" while others went off the rails.
The Reality Behind This Is How We Bingham
The Binghams didn't just wake up famous. Branden was a cinematographer and filmmaker long before the first vlog ever went live. That matters. A lot. Most people don't realize that the "casual" feel of their early videos was backed by professional knowledge of lighting, pacing, and storytelling. They launched the channel around 2011, but things really kicked into high gear around 2015-2016.
The name itself—This Is How We Bingham—is a play on the 90s Montell Jordan hit "This Is How We Do It." It’s catchy. It’s a bit cheesy. It fits the vibe perfectly. They are a high-energy, LDS (Latter-day Saint) family based in Utah, which is essentially the Silicon Valley of family content creators.
Why Do People Actually Watch?
You’ve probably seen the comments. People call them "too happy" or "too perfect." But for millions of subscribers, that’s the draw. In a world that feels like it’s constantly on fire, watching a family go to Target, build a massive LEGO set, or go on an over-the-top vacation to Disney is a form of digital escapism.
It’s "comfort food" content.
There’s also the documentation factor. Long-term viewers have watched Hazyl grow from a baby into a school-aged kid. They’ve seen Ryler go from a young boy to a teenager. That creates a parasocial bond that is incredibly hard to break. You aren't just watching a video; you're "checking in" on people you feel like you know.
Navigation Through the Vlogging Minefield
Let’s be real: family vlogging has a bad reputation. Between the 8 Passengers scandal and the general ethical debate about kids’ privacy, the industry is under a microscope. So, how has This Is How We Bingham avoided the pitchforks?
- They keep it clean. No "prank" culture. Unlike the now-defunct DaddyOFive or other toxic channels, the Binghams lean into wholesome, high-energy activities.
- The "Family First" Narrative. They constantly emphasize that vlogging is the secondary job to being a family. Whether or not you believe that is up to you, but they sell the image of a unified front better than almost anyone else in the space.
- Branden’s Energy. Love him or hate him, Branden Bingham is a human spark plug. He talks fast. He moves fast. He edits for retention. He understood "MrBeast-style" pacing before MrBeast was a household name.
However, it’s not all sunshine. Critics often point out the sheer volume of "stuff" in the videos. The consumerism is loud. New toys, new cars, new gadgets—it’s a constant stream of things. For some, it’s aspirational. For others, it’s a bit much.
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The Business of the Bingham Brand
This isn't just a hobby. This Is How We Bingham is a full-scale media production company.
Beyond the main YouTube channel, they’ve branched out into merch, secondary channels, and heavy Instagram presence. They are a textbook example of how to diversify. They don't just rely on AdSense. They have long-standing partnerships with brands that want that "wholesome family" demographic. Think about it: if you’re a brand selling a family SUV or a new toy line, the Binghams are the safest bet in the influencer world.
They’ve also mastered the "hook." Every video starts with a high-stakes or high-emotion teaser. "WE CAN'T BELIEVE THIS HAPPENED!" or "THE SURPRISE OF A LIFETIME!" It’s classic clickbait, sure, but it’s executed with professional-grade polish.
The "Utah Vlogger" Phenomenon
You can't talk about the Binghams without mentioning the Utah vlogging scene. There is a massive cluster of successful YouTubers in the Lehi/Draper area. Why? It’s a community of creators who share tips, camera gear, and even "collab" on videos to cross-pollinate their audiences.
The Binghams are often seen with the Tannerites or the Ohana Adventure family. This creates a "Marvel Cinematic Universe" of family vlogging. If you like one, you’ll probably like the other. It’s a brilliant survival strategy. If one channel’s views dip, a collaboration can give them a temporary boost.
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Addressing the Privacy Elephant in the Room
As we move further into the 2020s, the conversation around kids on YouTube is changing. Laws are being drafted in places like Illinois to ensure child influencers get a cut of the earnings and have rights to their own likeness.
The Binghams have had to adapt. You might notice subtle shifts in how much "real life" stress is shown versus the curated fun. They try to maintain a boundary, though critics argue that any child on a platform with millions of views is inherently losing some level of privacy. It’s a nuanced debate with no easy answers, but the Binghams have managed to stay on the "positive" side of public opinion by avoiding the cruel pranks and staged drama that sank other channels.
Technical Prowess and Editing
If you watch a video from 2017 and compare it to one from 2025, the jump in production value is insane. Branden uses high-end mirrorless cameras, drones, and stabilizer rigs. The audio is crisp.
The editing style is frantic but intentional.
- Fast cuts.
- On-screen text.
- Sound effects that punctuate jokes.
- Music that tells you exactly how to feel.
It’s designed to keep a 10-year-old’s attention while being high-quality enough for an adult not to turn it off immediately.
What You Can Learn from the Bingham Success
If you're looking at This Is How We Bingham as a case study for content creation or just wondering why your kids are obsessed with them, there are a few takeaways that are actually quite practical.
First, niche down but stay broad. They are in the "family" niche, but they cover travel, tech, DIY, and daily life. They aren't just one thing. This makes them "un-cancelable" by a single trend dying out.
Second, enthusiasm is a currency. Branden’s "Bingham energy" is a brand in itself. In a sea of monotone "aesthetic" vloggers, someone who is genuinely stoked about a LEGO set stands out.
Third, professionalism matters. They treat YouTube like a 9-to-5. They don't miss uploads. They engage with their community. They understand that "This Is How We Bingham" is a business, and they run it like one.
How to Engage with Their Content Today
If you’re new to the channel, don’t start with the most recent vlog. Go back and watch some of the "surprise" videos or the big travel vlogs to the Philippines or Disney. That’s where you see the storytelling at its best.
If you're a parent concerned about what your kids are watching, the Binghams are generally considered one of the safest bets on the platform. There’s no swearing, no inappropriate themes, and a heavy focus on "being a good human."
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The landscape of the internet is changing, and the era of the "Mega Family Channel" might be winding down as audiences crave more "raw" or "authentic" (and less produced) content. But for now, the Binghams are the reigning champs of the old guard, proving that if you’re consistent enough and positive enough, you can survive almost any algorithm change.
Actionable Steps for Navigating Family Content
- Check the "About" section: If you are a parent, look at the "About" or "Community" tabs on family channels to see how they interact with fans. The Binghams are very active in their community, which is usually a sign of a well-managed brand.
- Discuss the "Reality" vs. "Vlog": If your kids watch these channels, talk to them about how these videos are edited. Explain that we only see 15 minutes of a 24-hour day and that life isn't always "Bingham-level" exciting.
- Look for the "Bingham Crew" gear: If you're a fan, their merch is often higher quality than standard YouTuber fare because they use Branden’s background in design to oversee production.
- Follow the secondary channels: If the daily vlogs are too much, their more specific interest channels (like those focused on gaming or specific hobbies) often offer a more "relaxed" look at the family members' individual personalities.