You’ve probably seen the ticker. NFLX is sitting right around $88 as of mid-January 2026. If that number looks weirdly low to you, it's because you might have missed the massive news from just a few months ago. People keep asking will Netflix stock split in 2026, but the reality is that the "big one" already happened.
Netflix pulled the trigger on a massive 10-for-1 stock split on November 17, 2025.
Before that morning, a single share of Netflix was trading for over $1,100. It was getting expensive. Kinda out of reach for the average person who just wanted to put a few hundred bucks into their favorite streaming giant. By splitting 10-for-1, the company basically cut the price tag into ten smaller pieces. You didn't lose money; you just had ten times as many shares, each worth a tenth of the old price.
Why Everyone Is Still Talking About a Netflix Stock Split
Markets have a short memory. Even though the ink is barely dry on the 2025 split, investors are already looking for the next catalyst. Honestly, it makes sense. We just watched companies like NVIDIA and Broadcom go through a "split renaissance" in 2024, and Netflix joined that club late last year.
But here is the deal: Netflix doesn't do this often.
Historically, they wait until the share price is screaming high. We are talking "buy a used Honda Civic" high. Look at the timeline:
- 2004: A 2-for-1 split when things were just getting started with DVDs.
- 2015: A 7-for-1 split as they conquered global streaming.
- 2025: That recent 10-for-1 split.
Notice the gap? Ten years.
If you are waiting for another will Netflix stock split moment in 2026, you might be waiting a long time. The current price of ~$88 means the stock is highly "accessible." Companies usually don't split again until they're back in the $500 to $1,000 range. At the current growth rate, hitting $1,000 again isn't happening by next Tuesday.
The Real Reason for the Recent 10-for-1 Move
When Netflix's Board of Directors approved the split back in October 2025, they weren't just doing it for the "vibes." They specifically mentioned making shares more accessible to employees. Tech companies use stock options to pay their talent. If one "option" is worth $1,100, it's hard to be precise with bonuses.
Plus, there is the retail factor.
Most regular people don't use platforms that allow fractional shares, or they just like the psychology of owning a "whole" share. Buying 10 shares at $110 feels better than buying 1 share at $1,100. It's a marketing trick for the stock market. It worked, too—liquidity jumped right after the split became effective.
What Could Actually Trigger a Split in 2026?
Short answer: Almost nothing.
Long answer: For Netflix to split again so soon, the stock would have to go on an absolute tear. We’re talking about a 500% gain in twelve months. Is it impossible? Nothing is impossible in this market. But is it likely? Not really.
Right now, the focus isn't on the share count. It's on the Warner Bros. Discovery drama.
There has been a ton of chatter about Netflix making a play for Warner’s assets. Some analysts, like Alicia Reese over at Wedbush, are more focused on how advertising is going to be the primary revenue driver by the end of this year. If Netflix successfully integrates a massive acquisition or if their ad-tier revenue explodes, the stock could climb.
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But even if it hits $200 or $300, management usually stays quiet. They’ve got their "accessible" price point for now.
Recent Performance and the Road Ahead
Netflix is in a weird spot as we kick off 2026. The stock is actually down about 30% from its June 2025 high of $134.12 (split-adjusted). There’s a lot of "show me" energy from Wall Street right now.
- The Ad-Tier: It's growing, but investors want to see if it can actually replace the lost revenue from people ditching premium plans.
- Content Spend: They are still spending billions. They have to. The "streaming wars" never really ended; they just got more expensive.
- Subscriber Quality: It’s not just about how many people sign up anymore. It’s about how much they pay (ARPU).
The company is set to report Q4 2025 earnings on January 20, 2026. That’s the real date to watch, not some hypothetical split date. Management is expected to post an EPS of around $0.55 on $11.97 billion in revenue. If they beat those numbers, the stock might jump, but it’s still going to be a double-digit stock for a while.
Actionable Insights for Investors
If you are holding Netflix right now, don't get distracted by "split bait" headlines. A stock split is a cosmetic change. It doesn't make the company more profitable. It doesn't make the shows better. It just changes the font on your brokerage statement.
Here is what you should actually do:
- Watch the January 20 Earnings Call: Listen for updates on the Warner Bros. Discovery bid. If they spend too much cash, the stock could stay under pressure.
- Focus on Operating Margins: Netflix is aiming for about 29% margins this year. If they hit that, the "intrinsic value" goes up, split or no split.
- Check the "Hold" vs "Buy" Ratings: Wall Street is split. Morningstar analysts think the fair value is closer to $77, while Jefferies is screaming "buy" with a target of $134. That’s a massive gap.
- Ignore the Noise: If someone tells you will Netflix stock split in 2026 is a "guaranteed" way to make money, they’re probably trying to sell you a newsletter.
The 10-for-1 move in 2025 was the big event. For now, Netflix is "cheap" enough for anyone with $100 to get in the game. The goal now is seeing if that $100 investment can actually grow based on subscribers and ads, rather than accounting tricks.
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Keep your eyes on the January 20th numbers. That is where the real story is.
Next Steps:
- Review the Netflix Q4 2025 earnings transcript on January 21 to see if management mentions any future capital allocation plans.
- Compare Netflix’s current P/E ratio (around 46) to competitors like Disney and Amazon to see if the post-split price actually represents a "discount" or just a lower entry point.
- Monitor the 52-week low of $82.11; if the stock dips below that, it might signal a deeper correction regardless of historical split patterns.