Exemplary Leadership: Why Being the Best is Actually About Failure

Exemplary Leadership: Why Being the Best is Actually About Failure

We’ve all seen the LinkedIn posts. You know the ones—the grainy photos of a CEO "leading from the front" or some high-gloss infographic about what it means to be an exemplary leader. It’s usually a lot of fluff. People talk about excellence like it’s a destination, a place where you finally stop making mistakes and start being perfect.

Honestly? That’s total nonsense.

In the real world of high-stakes business and team management, being exemplary isn't about having a spotless record. It’s significantly messier than that. It is about the friction between high standards and human reality. Most people think "exemplary" is just a fancy word for "really good." But if you look at how the term is actually applied in professional development and organizational psychology, it’s about serving as a model. And models, by definition, have to show the working parts—including the parts that break.

What Exemplary Performance Actually Looks Like in 2026

If you're looking for a textbook definition, you’re missing the point of how work has changed. We are currently navigating an era where "good enough" is automated by AI in seconds. To be truly exemplary now, you have to provide the value that a machine can't: nuance, ethical judgment, and emotional resonance.

Think about Satya Nadella’s pivot at Microsoft. He didn't just come in and say, "We’re going to make better software." That’s just being competent. He shifted the entire culture from a "know-it-all" to a "learn-it-all" mindset. That is an exemplary move because it provided a template for thousands of employees to follow. It wasn't just about the bottom line, though the stock price certainly didn't complain. It was about defining a new way of existing within a corporate structure.

Leadership experts often cite the "Exemplary Leadership" model developed by James Kouzes and Barry Posner. They’ve spent decades researching this, and they didn't find that the best leaders were the smartest or the most charismatic. Instead, they found five specific behaviors that actually move the needle: modeling the way, inspiring a shared vision, challenging the process, enabling others to act, and encouraging the heart.

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It sounds a bit "corporate-speak," I know. But basically, it means you can't just bark orders. You have to be the first one in the trenches.

The "Model the Way" Trap

Most managers fail here. They set a rule and then immediately exempt themselves from it because they’re "busy." If you tell your team to prioritize work-life balance but you’re sending emails at 2:00 AM, you aren't being exemplary. You’re being a hypocrite.

True exemplary behavior is visible. It's when a senior partner at a law firm admits they don't know the answer to a question during a meeting. That vulnerability creates a "psychological safety" net—a term coined by Harvard professor Amy Edmondson—that allows everyone else to be honest too. When the person at the top shows it's okay to be human, the whole team performs better. It’s science.

Why We Get "Exemplary" Wrong

There is this weird myth that being an exemplary figure means being a hero. We love the "lone genius" narrative. Steve Jobs. Elon Musk. We think their success justifies their flaws. But often, they were successful despite their lack of exemplary interpersonal behavior, not because of it.

The most exemplary people I’ve ever worked with were often the quietest ones in the room. They were the ones who listened for 45 minutes and then asked the one question that revealed the flaw in the entire plan. They don't seek the spotlight; the spotlight finds them because their results are undeniable.

The Difference Between Excellence and Exemplary

Let’s get technical for a second.
Excellence is a quality of work. You can write an excellent piece of code in a vacuum.
Exemplary is a quality of influence. You write that code in a way that teaches others how to code better.

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If you are the only one who can do what you do, you might be excellent, but you are not exemplary. You are a bottleneck. An exemplary contributor documents their process. They mentor the junior staff. They make themselves replaceable so the organization can grow. It takes a huge amount of ego-stripping to do that. Most people are too scared of losing their "value" to ever be truly exemplary.

Real Examples of Exemplary Action Under Pressure

Look at the way Yvon Chouinard handled the future of Patagonia. He didn't just sell the company or take it public to make billions. He transferred ownership to a trust and a non-profit to ensure the company’s profits—roughly $100 million a year—go toward fighting climate change.

That is an exemplary business decision.

It serves as a case study for "Purpose-Driven Leadership." It forces other CEOs to look in the mirror and ask why they aren't doing more. It sets a new benchmark for what is possible in capitalism. You don't have to agree with his politics to recognize that the action itself is a model for others to study.

On a smaller scale, think about a nurse who notices a tiny shift in a patient’s vitals that the machines missed. They don't just fix it; they pull the student nurse aside and explain the "why" behind the intuition. That's the stuff that keeps systems running. It’s the "hidden" exemplary work that happens in the margins.

The Psychological Toll of Being the Standard

Let’s be real. It’s exhausting.

Always being the one people look to can lead to massive burnout. If you're "exemplary," you often feel like you aren't allowed to have an off day. You feel like you have to be the "rock" for everyone else.

Psychologists call this "Social Identity Lead." You become so tied to your role as the "good leader" or the "star employee" that your personal identity starts to wither. To avoid this, you have to realize that being an exemplary human includes showing how you handle stress and boundaries.

  • Set hard stops. If you're the boss, leave the office at 5:00 PM sometimes. Show them that work isn't the only thing that matters.
  • Delegate the "cool" stuff. Don't just delegate the grunt work. Give away the high-visibility projects.
  • Own your screw-ups. When a project fails, don't look for a scapegoat. Stand up and say, "That was my call, and here’s what I learned."

That last one is the hardest. But it’s also the most powerful tool in your kit.

How to Start Being More Exemplary Tomorrow

You don’t need a promotion to start. You don't need a title change. You just need to change your "output" mindset to an "influence" mindset.

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Stop asking, "How can I do this well?"
Start asking, "How can I do this in a way that makes everyone else better?"

This might mean writing a clearer email so people don't have to ask follow-up questions. It might mean standing up for a colleague who was interrupted in a meeting. It might mean admitting you're overwhelmed and asking for help, which gives others permission to do the same.

The world doesn't need more "perfect" people. We have enough filters and Facetune for that. We need exemplary people who are willing to be real, be transparent, and be consistent.

Actionable Steps for Growth

To transition from a high-performer to an exemplary leader, focus on these specific shifts in your daily routine:

  1. The "After Action Review" (AAR): Borrowed from the military, this is a simple process. After any major event, ask: What was supposed to happen? What actually happened? Why was there a difference? What can we learn? Do this publicly with your team.
  2. Audit Your Shadow: Spend a week tracking your actions versus your stated values. If you value "collaboration" but spend 90% of your time in solo deep-work, there’s a disconnect. Fix the gap.
  3. Active Mentorship: Identify one person who is two steps behind you on the career ladder. Don't wait for a formal program. Just start sharing your "playbook" with them.
  4. Feedback Loops: Specifically ask for "negative" feedback. Don't ask, "How am I doing?" Ask, "What is one thing I am doing that is making your job harder?" The answer will hurt, but it's the only way to improve your "model" for others.

The goal isn't to be a statue on a pedestal. It’s to be the person people think of when they’re trying to figure out the right thing to do in a tough situation. That’s the only metric that actually matters in the long run.


Next Steps for Implementation

  • Evaluate your current project: Identify one area where you are currently a bottleneck. Create a "Standard Operating Procedure" (SOP) or a simple Loom video explaining your process so someone else can take it over. This is the first step in moving from excellence to an exemplary framework.
  • Schedule a "Failure Forum": Organize a 15-minute sync where everyone (starting with you) shares one mistake from the week and the resulting insight. This builds the psychological safety necessary for a high-performance culture.
  • Refine your "Personal Why": Write down the one core value you want people to associate with your work. Ensure your next three decisions directly reflect that value, regardless of the convenience factor.