Politics and shopping used to be separate. You’d buy a hammer because it worked or coffee because it tasted good, but honestly, those days are pretty much over. Now, everyone wants to know who they are supporting with their credit card. If you are looking for a list of maga businesses, you’ve probably noticed that the landscape is messy. It isn’t just one big directory. It is a shifting ecosystem of "parallel economy" startups, legacy brands that caught a backlash, and local shops trying to stay under the radar while keeping their values front and center.
Money talks.
Whether you call it "voting with your wallet" or "pro-American commerce," the movement to identify businesses aligned with the MAGA (Make America Great Again) philosophy has exploded since 2021. This isn't just about red hats. It’s about a reaction to ESG (Environmental, Social, and Governance) scores and what many consumers see as "woke" corporate overreach. People are tired of feeling like their morning latte comes with a side of political lecturing they didn't ask for.
The Big Players and the Parallel Economy
You can't talk about a list of maga businesses without mentioning PublicSquare. Basically, they are the Amazon of this movement. Founded by Michael Seifert, the platform exists specifically to connect "freedom-loving" consumers with small and mid-sized businesses. They don't just take anyone; businesses have to agree to a set of values that include supporting the family unit and protecting the sanctity of life. It’s a massive directory that has grown to hundreds of thousands of member businesses. If you want a starting point that feels like a legitimate marketplace, that’s usually the first stop for most people.
Then there is the tech side.
Remember when everyone got kicked off certain social media platforms? That birthed a whole new sector. You have Truth Social, of course, which is the most visible "MAGA" business because of the direct tie to Donald Trump. But there’s also Rumble, which has become the go-to video hosting site for conservatives who feel YouTube’s moderation is too heavy-handed. These aren't just websites; they are multi-million dollar companies trying to build an infrastructure that can’t be canceled by a Silicon Valley board meeting.
Coffee and the Culture War
Coffee is weirdly central to this whole thing. Black Rifle Coffee Company was the original heavyweight here, though their relationship with the MAGA base has been... let's say "complicated" at times. They lean heavily into veteran themes and pro-Second Amendment branding. However, some hardcore MAGA supporters felt they distanced themselves too much from the movement during certain controversies.
Enter alternatives like Seven Weeks Coffee. They are unapologetically pro-life and donate a chunk of their profits to pregnancy centers. Or Patriot Coffee. The market for "freedom-themed" caffeine is incredibly crowded because it’s a daily habit. If you can get someone to switch their morning brew, you’ve won a loyal customer for life. It’s a smart business play, honestly.
Why a Static List of MAGA Businesses is Hard to Keep
Companies change. Owners sell. Public stances shift.
Back in 2020, Goya Foods became a flashpoint when CEO Robert Unanue praised the Trump administration. It sparked a massive "buycott" from the right and a boycott from the left. Goya effectively became a "MAGA business" in the eyes of the public, even though they’ve been around since 1936 making beans and adobo. But is every Hispanic-owned food company a MAGA business? Of course not. This is where people get confused.
The "list" is often defined by who the left is currently boycotting.
Look at the Bud Light situation from a few years ago. Anheuser-Busch didn't set out to be a "MAGA business"—quite the opposite. But the subsequent fallout created a vacuum. Suddenly, brands like Ultra Right Beer popped up to fill the void. This "anti-woke" branding is a shortcut to gaining a massive, loyal audience without spending decades on traditional advertising.
The Financial Sector and the Pushback
Traditional banks have been accused of "de-banking" conservative organizations or individuals. This led to the rise of companies like Old Glory Bank and Coign. Coign is a credit card company that explicitly markets itself to conservatives, promising that their transaction fees won't go toward funding causes like Planned Parenthood.
It’s a bold move.
Banking is highly regulated and incredibly difficult to disrupt. But for someone looking for a list of maga businesses that actually impacts their daily life, where they keep their money is usually more important than where they buy their t-shirts. If your bank is actively lobbying for policies you hate, switching to a credit card that aligns with your views feels like a massive win.
The Problem with "Woke" vs. "Non-Woke" Labels
Complexity is the enemy of a simple list.
Some people think any company that doesn't have a rainbow logo in June belongs on a list of maga businesses. That's not really accurate. Many business owners are just... business owners. They want to sell tires or fix roofs without ever talking about an election.
There is a nuance between a "MAGA business" (one that actively supports the movement or its leader) and a "Neutral business" (one that just refuses to go woke). For many shoppers, "Neutral" is actually the goal. They don't necessarily need the CEO to wear a red hat; they just want the CEO to stop talking about social engineering.
- Publicly Aligned: MyPillow (Mike Lindell is obviously the face of this), Goya, Black Rifle (mostly), and various Trump-branded properties.
- Marketplace Aggregators: PublicSquare, RedBalloon (for job seekers who want non-woke workplaces).
- Reactive Brands: These are companies that exist specifically because another brand did something "woke." Think Jeremy’s Razors (created after Harry's stopped advertising with The Daily Wire).
Understanding the Risks of Tribal Commerce
It isn't all sunshine and high margins.
Building a business around a specific political identity narrows your customer base. If you are on a list of maga businesses, you are basically telling 50% of the country you don't want their money. For a small boutique in a red state, that’s fine. For a national brand, it’s a gamble.
We’ve seen businesses struggle when they lean too hard into the "patriot" branding without actually having a good product. At the end of the day, the soap still has to clean your skin and the app still has to load quickly. If the only value proposition is "the owner likes the same guy you do," the business usually fails once the novelty wears off. The survivors are the ones who provide high-quality goods and shared values.
Real Examples of Local Impact
I remember a story about a small pizza shop in a swing state. The owner put up a sign supporting a Trump rally. Half the town stopped coming; the other half started coming twice a week. That’s the micro-level version of the list of maga businesses. It creates a hyper-local, high-intensity loyalty that big corporations like Walmart or Target can’t really replicate.
But it’s exhausting for the owner. You're constantly on the front lines of a cultural war when you really just wanted to melt cheese.
How to Find and Vet These Businesses Yourself
If you’re trying to build your own personal directory, don't just trust a random PDF you found on social media from three years ago. Things move fast.
- Check the 1792 Exchange: They have a "Corporate Bias Ratings" tool. It’s not a "MAGA list" per se, but it tells you which companies are high-risk for "canceling" customers or employees based on their beliefs.
- Use PublicSquare: It’s the most vetted app out there. You can search by category (baby clothes, construction, pet food) and find local or national options.
- Follow the Money: Look at OpenSecrets.org. You can see which candidates a company’s PAC or employees support. If a company’s leadership gives 90% of their donations to Republican causes, they probably belong on your list.
- Look for the "American Made" Label: While not strictly political, there is a massive overlap between the MAGA movement and the "Made in the USA" movement. Companies that prioritize domestic manufacturing are almost always favored by this demographic.
The Future of Red Commerce
We are moving toward a "two-economy" system.
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It’s becoming easier than ever to live in a bubble where your news comes from Truth Social, your coffee from a patriot-owned roaster, and your banking is done through a company that promises to never freeze your account for your tweets. Whether this is good for the country is a debate for another time, but as a business trend? It’s unstoppable.
The list of maga businesses is only going to grow as more entrepreneurs realize there is a massive, underserved market of people who feel alienated by mainstream corporate culture. These consumers aren't just looking for products; they are looking for a sense of belonging and a way to fight back against what they see as a hostile cultural shift.
Actionable Next Steps for the Values-Based Shopper
If you are serious about shifting your spending, start small. You don't have to throw out everything in your pantry today.
Start with your daily habits. Change your coffee. Then, look at your recurring monthly bills—your cell phone provider (Patriot Mobile is a big one here) or your bank. These are the "sticky" businesses that have the most impact.
Check the "About Us" page on the websites of brands you use. If you see a lot of jargon about "Global Initiatives" and "Equity Mandates," and that bothers you, look for an alternative on a directory like PublicSquare. It’s about being intentional. You'll find that once you start looking, there are plenty of people who want your business and share your worldview. Just remember to verify the quality—because a "patriot" hammer that breaks on the first nail isn't doing anyone any favors.
Support the businesses that actually respect you. It’s that simple.