Honestly, New York City has seen its fair share of superstars, but the way Lisa basically set up camp in Manhattan over the last year feels different. It wasn't just a quick tour stop. We’re talking about a full-on structural shift in her career. If you’ve been following the breadcrumbs from Central Park to the Victoria's Secret runway, you know Lisa in New York is less about K-pop and much more about global mogul energy.
She isn't just visiting. She’s conquering.
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The Central Park "Rockstar" Moment
Remember that rainy September day in 2024? Most people would have stayed home, but thousands of "Lilies" and "Blinks" stood in the mud at the Global Citizen Festival just to catch Lisa’s first solo festival set.
It was a vibe.
She walked out and immediately did "Lalisa" and "Money," but the real kicker was the debut of "Moonlit Floor." It was kind of surreal hearing her sample Sixpence None the Richer’s "Kiss Me" while the NYC skyline loomed in the background. Critics on the internet tried to come for her with lip-syncing allegations—because that's what the internet does—but if you were actually there, the energy was undeniable. Isabella Salant, a journalist who was on the ground, noted that the camera lag on the livestream didn't do justice to how much she was actually singing through that choreography.
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That Victoria's Secret Return
New York is the fashion capital, and Lisa basically became its unofficial mascot when she opened the 2024 Victoria's Secret Fashion Show. This was a big deal. The show had been on a six-year hiatus, and they chose her to bring the heat back.
She didn't just walk; she rode in on a motorcycle.
The outfit was a whole thing: a custom leather look with a cape made of can lid rings. Later, she swapped the "Rockstar" edge for a lace bodysuit and those iconic metallic wings to perform "Moonlit Floor." Seeing her share a stage with legends like Cher and rising stars like Tyla solidified that she's no longer "just" a member of a group. She’s a solo titan.
The Met Gala and the Louis Vuitton Era
If you missed her Met Gala debut in May 2025, you missed a masterclass in "The Theme." Under the "Superfine: Tailoring Black Style" banner, she turned up in a Louis Vuitton ensemble that was basically a glittering blazer and tights.
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No pants. Just confidence.
It makes sense, though. She was officially named a Louis Vuitton House Ambassador in mid-2024. Seeing her at the Metropolitan Museum of Art felt like the final boss move. It’s one thing to be a guest; it’s another to be the face of the brand that basically owns the luxury world right now.
Why NYC is Her New Home Base
While her management company, LLOUD, has a major presence in Singapore to stay close to her roots in Thailand, New York has become her business playground. You've probably seen the massive billboards in Times Square every time she drops a single like "New Woman" with Rosalía. She’s targeting the US market with surgical precision.
What’s Actually Next?
New York isn't done with her. Here’s what you should be looking out for if you're trying to keep up:
- The Citi Field Takeover: BLACKPINK’s "Deadline World Tour" hit Citi Field in July 2025, and the solo segments for "Rockstar" and "Mantra" (Jennie’s hit) were the clear highlights for the local crowd.
- The Acting Pivot: While she was filming The White Lotus Season 3 in Thailand, the promotional blitz for her character, Mook, has been centered right here in NYC.
- The Studio Album: With her solo album Alter Ego out through RCA Records (which is headquartered in New York), expect more "surprise" pop-up events in Soho or the Lower East Side.
If you’re planning to catch a "Lisa in New York" moment, your best bet is to keep an eye on the LLOUD social channels rather than the old YG ones. The moves she’s making now are independent, fast-paced, and very "New York minute."
Practical Next Steps for Fans:
- Check the 2026 Tour Schedules: Word is BLACKPINK has more North American dates coming, but Lisa's solo festival appearances are where she really experiments.
- Visit the LV Flagship: If she’s in town for a "secret" event, she’s almost certainly going to be at the Fifth Avenue Louis Vuitton location.
- Set Alerts for RCA Records: Since she’s signed to a US label now, her merch and physical pop-ups are happening in Manhattan way more often than they used to.