You remember that smell. That specific, slightly overwhelming mix of expensive candles, fresh cotton sheets, and the vague scent of plastic packaging that hit you the second you walked through the door. For years, hitting up the Bed Bath and Beyond Virginia Beach locations—whether you were over at Hilltop or down by Lynnhaven—was a weekend ritual. It was the place you went when you finally decided to stop living like a college student and buy a real toaster. Or when you had a 20% off big blue coupon burning a hole in your pocket.
Things changed. Fast.
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If you’ve driven past the old storefronts lately, you’ve seen the "Store Closing" banners or the empty shells where the neon blue signs used to glow. The retail landscape in Hampton Roads shifted beneath our feet. Honestly, it’s kinda weird to see those massive spaces sitting empty or being chopped up into new gyms and discount stores. But if you’re looking for the brand today, you aren't looking for a physical door to walk through in the 757. You're looking at a screen.
The Rise and Fall of the Hilltop and Lynnhaven Hubs
Virginia Beach wasn't just a casual market for the brand. It was a stronghold. The location at Hilltop North Shopping Center was basically a landmark. It served the Great Neck and Shore Drive crowds who needed high-end Nespresso pods and Egyptian cotton towels. Meanwhile, the spot near Lynnhaven Mall on Phoenix Drive handled the heavy lifting for the suburban sprawl of central VB.
They were massive. They were packed. Then, they weren't.
The downfall of Bed Bath & Beyond wasn't some mysterious fluke. It was a classic case of a big-box giant losing its footing in a digital world, combined with some really questionable inventory decisions. Remember when they started ditching the brands we actually liked (think KitchenAid and Calphalon) for their own private labels? People noticed. People stopped coming. By the time the company filed for Chapter 11 bankruptcy in early 2023, the writing was on the wall for every single location in Virginia.
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The liquidation sales were a fever dream. People were fighting over 10% discounts on air fryers that were still cheaper on Amazon. By mid-2023, the physical presence of Bed Bath and Beyond Virginia Beach was officially a memory. The doors were locked, the shelves were auctioned off, and the famous Beyond section—the one with the "as seen on TV" gadgets—was gone.
Who Owns the Brand Now?
Here is the part that confuses everyone. You might still see emails. You might see a website. You might even see a commercial. No, the stores didn't secretly reopen.
Basically, Overstock.com bought the intellectual property. They spent $21.5 million to grab the name, the website domain, and that massive loyalty list. They realized people hated the name "Overstock" (it sounds like a liquidator) but loved "Bed Bath & Beyond." So, they did a total rebrand.
When you go to the website now, you’re looking at the old Overstock infrastructure wearing a Bed Bath & Beyond mask. It’s a digital-only play. There is no corporate office in New Jersey sending trucks to Virginia Beach anymore. It’s all drop-shipping and centralized warehouses.
What happened to the 20% off coupons?
The "Big Blue" paper coupons are dead. Buried. Gone. If you have a stack of them in your kitchen drawer in Chic's Beach, keep them for the nostalgia or use them as coasters. The new online-only version of the company occasionally offers digital codes, but the era of physical mailers cluttering your mailbox is over.
The Real Estate Vacuum in Virginia Beach
Retailers hate empty space. It’s a vacuum that nature—and developers—abhor. In Virginia Beach, these massive footprints are being reclaimed, but it's not a one-for-one swap.
- The Hilltop Transformation: This area is premium. Landlords aren't letting that sit. We're seeing a trend where these giant "category killers" are being split. Instead of one massive home goods store, you get a smaller boutique, a specialized fitness studio, or a high-end grocer.
- The Lynnhaven Corridor: This area has always been more about the "destination" shopping experience. The loss of the Bed Bath & Beyond footprint here was a blow, but it’s making way for the "medtail" trend—where medical offices and wellness centers take over former retail spots because the parking and access are already built-in.
It’s a bit sad, honestly. There was something tactile about picking out a pillow in person. You can't "feel" the thread count through a MacBook screen. But the market spoke, and it wanted lower prices and doorstep delivery more than it wanted a physical showroom on Laskin Road.
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Where to Shop Now If You Need That "Beyond" Fix
If you’re in Virginia Beach and you’re staring at an empty kitchen or a bare bathroom, you have to pivot. The "Big Blue" shaped hole in your life can be filled, but you have to know where to look.
The Container Store: If you were a fan of the organization aisles, this is your new mecca. It’s more expensive, sure, but the quality is a step up.
HomeGoods: This is the chaotic neutral version of Bed Bath & Beyond. You never know what’s there. One day it’s a designer rug, the next it’s a 4-foot tall ceramic giraffe. It lacks the reliability of the old BB&B inventory, but it hits that same dopamine button.
At Home: Located further out toward the Norfolk line and over in Chesapeake, these stores are the closest thing to the sheer scale of the old BB&B, though they lean much more into decor than high-end appliances.
A Note on Gift Cards and Returns
If you found an old gift card under your car seat, I have bad news. The "New" Bed Bath & Beyond (the Overstock version) didn't take on the liabilities of the old company. Those cards are essentially pieces of plastic now. The window for claiming them during the bankruptcy proceedings has long since slammed shut. Same goes for returns. If you bought a vacuum in 2022 and it just died, you’re dealing with the manufacturer now, not a customer service desk in Virginia Beach.
Why the Digital Pivot Matters for VB Shoppers
Hampton Roads is a unique market. We have a massive military population that moves in and out every three years. That used to be the bread and butter for the Virginia Beach stores. New lieutenants arriving at NAS Oceana needed towels; retiring commanders moving to Sandbridge needed new patio sets.
Now, that entire demographic has shifted to the "Buy It Now" button. The logistics of moving are hard enough without hauling a blender across the country, so people are ordering everything to arrive at their new Virginia Beach address the day they get their keys. The "New" Bed Bath & Beyond is banking on this. They aren't paying for air conditioning in a 50,000-square-foot building; they’re paying for Google ads and Instagram influencers.
It’s efficient. It’s modern. But man, it’s a little less fun than wandering those aisles on a Saturday morning.
Moving Forward: Actionable Steps for Locals
If you are still trying to navigate the post-Bed Bath & Beyond world in Virginia Beach, here is exactly how to handle it without getting frustrated:
- Check the URL, not the GPS: If you need the brand, go to the official site. Do not trust "store locator" results on third-party websites that haven't been updated since 2022. They will lead you to an empty parking lot.
- Audit your "Welcome to the Neighborhood" packets: If you're a new resident, you might still get mailers for "Home Goods" or "Wayfair" that look like the old BB&B coupons. Read the fine print; the legendary "no expiration date" rule is dead.
- Support the Local Boutiques: If you miss the high-end kitchen gear, check out the smaller shops in the ViBe District or local hardware stores that carry premium grill and kitchen lines. They often have better product knowledge than the big-box employees ever did.
- Dispose of Old Tech: If you have old SodaStream canisters or specialized recyclables that BB&B used to take, you’ll need to head to Target or Best Buy in the Lynnhaven area instead. They’ve picked up the slack on most of those "trade-in" programs.
The era of Bed Bath and Beyond Virginia Beach as a physical destination is over, but the brand’s second life as an e-commerce giant is just starting. It’s a different experience—less "wandering the aisles" and more "tracking the package"—but that’s just the reality of 2026 retail. Keep your eyes on those empty storefronts, though; the next big thing for the Virginia Beach shopping scene is likely already signing the lease.