You’ve probably heard the name Todd Smith if you’ve spent any time in the Baton Rouge business or civic circles over the last decade. It’s one of those names that pops up everywhere—from high-level marketing discussions to grassroots community revitalization projects. But if you’re trying to pin down exactly which Todd Smith you’re looking for, things get a little bit tricky.
Baton Rouge is a city where names carry weight, and Todd Smith is a prime example of someone who has built a reputation through a mix of grit, local investment, and a genuine desire to see the "Red Stick" thrive. Honestly, when people search for todd smith baton rouge, they are usually looking for the entrepreneur behind Dubb Hubb Marketing or the co-founder of California Hardwood Floors.
The Business Mindset of Todd Smith
Todd Smith isn't your typical corporate executive who just sits in a high-rise office. He’s a product of Southern University and A&M College, a place that has shaped many of Louisiana’s most influential leaders. He didn't wait until graduation to start his journey. He actually launched his first business while he was still a sophomore in college.
Think about that for a second. While most of us were just trying to pass midterms and find the best plate lunch on campus, Todd was already navigating the complexities of entrepreneurship.
By the time he was 24, he had co-founded California Hardwood Floors Inc. In a city like Baton Rouge, where home improvement and construction are massive industries, this wasn't just a small side hustle. It became a premier specialty contracting firm. But Todd noticed something while running that business. He saw that while many contractors were great at their craft, they were basically invisible online.
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Why Dubb Hubb Changed the Game
In 2014, he pivoted. He took that "go-to guy" energy he had for marketing and formed Dubb Hubb Marketing Group. The goal was simple: help small businesses, especially contractors and home improvement companies, actually make money through strategies that work in the real world.
He realized that a lot of nonprofits and small businesses in Baton Rouge were struggling to survive because they didn't have a handle on their cash flow or their outreach. They were doing great work, but nobody knew about it. To solve this, he developed a marketing automation system specifically designed for these types of organizations. It’s about "cross-pollination"—taking what works in the private sector and applying it to community agencies that desperately need those results.
Community Roots and Civic Impact
If you only look at Todd Smith’s LinkedIn profile, you’re missing half the story. The real impact is on the ground. He’s been a founding member of the Highland Gardens East Civic Association and has served on the Mayor’s Equity and Justice Commission Committee.
Being community-led is a phrase a lot of people toss around, but for Todd Smith, it seems to be a core philosophy. He’s a graduate of the SBA Thrive Emerging Leaders Program, which is no small feat. It’s a rigorous program that takes local business owners and teaches them how to scale while keeping their roots in the community.
- Highland Gardens East Civic Association: A founding member focused on area revitalization.
- Economic Freedom Association: Former member working on local financial empowerment.
- Baton Rouge Area Chamber (BRAC): Active in the Leadership Group.
He’s also deeply involved with the Rylan Strong Network. If you haven't heard of them, they do incredible work supporting children fighting cancer. Todd has been a vocal advocate for better pediatric cancer medication, often pointing out that there are only a handful of treatments specifically for kids. He’s been involved in organizing car and bike shows in Baton Rouge to raise money for research. It’s personal for him. He’s mentioned in interviews that as a father of two boys, he can't imagine the pain of that struggle, and that empathy drives him to show up for these families.
Navigating the Different Todd Smiths
Now, let's address the confusion. If you search for todd smith baton rouge, you might run into a few different people.
- The Entrepreneur: The Todd Smith we've been discussing—owner of Dubb Hubb and a mentor for SCORE.
- The Late William "Todd" Smith: A beloved resident of the Baton Rouge and Denham Springs area who passed away in late 2024. He was a huge LSU fan, a family man, and a fixture in the local community.
- The Global Executive: There is another Todd Smith who is the CEO of the Sports & Fitness Industry Association (SFIA). While he has an LSU degree (a Master’s in Sports Management), he’s more of a global player now, though his ties to the region remain.
- The Media Leader: Tod Smith (spelled with one 'd') is a powerhouse in Louisiana media, formerly the President and GM of WWL-TV in New Orleans, with deep ties across the state.
When you’re looking for the Todd Smith who is actively mentoring small businesses and reshaping the local marketing landscape, you’re looking for the Dubb Hubb founder. He’s the one currently serving as a SCORE mentor, helping the next generation of Baton Rouge entrepreneurs avoid the pitfalls he faced when he was starting out at Southern.
What This Means for Baton Rouge
Baton Rouge is in a period of transition. Between the revitalization of North Baton Rouge and the shifting economic landscape of the whole parish, leaders like Todd Smith are essential.
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He bridges the gap between the "old way" of doing business—handshakes and hard work—and the "new way," which requires automation, digital presence, and data-driven results. His work with the SBA and local civic associations shows a commitment to making sure the city’s growth doesn't leave people behind.
Whether it's helping a local contractor get more leads or advocating for a child’s right to better medical treatment, the common thread in his career is a focus on "measurable results." In a world where a lot of people just talk, that’s a refreshing change of pace.
Taking Action: Lessons from the Field
If you’re a business owner in Baton Rouge or just someone looking to make an impact, there are a few things you can learn from how Todd Smith operates.
First, don't wait for permission. He started in college. If you have an idea, start it now. Baton Rouge has resources like the SBA and BRAC that are designed to help people exactly like you.
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Second, automate where you can. The biggest takeaway from the Dubb Hubb philosophy is that you can't do everything yourself. If you don't have a system for your marketing or your cash flow, you're going to burn out.
Finally, get involved in something bigger than your bank account. Whether it’s a civic association or a nonprofit like the Rylan Strong Network, the most successful leaders in this city are the ones who give back. Todd smith baton rouge is a name that represents that balance of business savvy and community heart.
If you're looking to scale your own local business, start by looking into the SBA T.H.R.I.V.E. program or reaching out to a SCORE mentor. Those connections are often the difference between a business that survives and one that actually thrives in the Louisiana market.